Biblioteca Digital

892 resultados para Marketing and Branding

Servicescapes: Bitner and beyond

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An exploratory study of comsumers' perceptions and experiences with online purchasing

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A rose by any other name: An examination of the relationship between satisfaction and service loyalty

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The racing industry and customer focus

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The impact of self-service technology and interpersonal service on customer satisfaction

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M-marketing: New directions in B2C e-business

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Researching and understanding the service quality experience

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A Comparison of SOM Neural Networks and K-Means Clustering Using Real World Data: Chinese consumer attitudes towards imported fruit

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Country image effects in international services: A conceptual model and cross national empirical test

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The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting

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Attributes of service delivery modes and their impact on customer satisfaction

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Market learning capability and sustained competitive advantage

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Australian marketing education: Examining the skills/knowledge content

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Emotions and complaining behaviour following a service failure

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The role of articulation in sponsorship-linked marketing

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