Country image effects in international services: A conceptual model and cross national empirical test
Contribuinte(s) |
G.W. Marshall and S.J. Grove |
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Data(s) |
01/01/2001
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Identificador | |
Idioma(s) |
eng |
Publicador |
American Marketing Association |
Palavras-Chave | #EX #350204 Marketing and Market Research #720401 Marketing |
Tipo |
Conference Paper |