Country image effects in international services: A conceptual model and cross national empirical test

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Autoria(s): Sullivan Mort, Gillian; Winzar, Hume; Han, C. Min

Contribuinte(s)	G.W. Marshall and S.J. Grove
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:96565
Idioma(s)	eng
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper