The role of articulation in sponsorship-linked marketing

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Autoria(s): Cornwell, B. T. B.; Humphreys, M. S.; Maguire, A. M.; Tellegan, C.

Contribuinte(s)	L. R. Kahle C-H. Kim
Data(s)	01/01/2003
Identificador	http://espace.library.uq.edu.au/view/UQ:99187
Idioma(s)	eng
Publicador	Society for Consumer Psychology
Palavras-Chave	#Sponsorship-linked marketing #Articulation #EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper