Market learning capability and sustained competitive advantage


Autoria(s): Weerawardena, J.
Contribuinte(s)

R.N. Shaw

S. Adam

H. McDonald

Data(s)

01/01/2002

Identificador

http://espace.library.uq.edu.au/view/UQ:97063

Publicador

Deakin University

Palavras-Chave #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper