The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting
| Contribuinte(s) |
J. R. McColl-Kennedy S. Rundle-Thiele |
|---|---|
| Data(s) |
01/01/2002
|
| Identificador | |
| Publicador |
Graduate School of Management, University of Queensland |
| Palavras-Chave | #EX #350204 Marketing and Market Research #720401 Marketing |
| Tipo |
Conference Paper |
