Biblioteca Digital

866 resultados para purchasing market research

Sponsorship-linked marketing in a small country context: Event study findings

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Consumer-company identification and consumer-company relationships: A conceptual framework

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The role of consumer-brand identification in building brand relationships: A conceptual framework

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Exploring biaxial agency relationships and their performance implications under relational governance

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Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomes

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A taxonomy of expressed emotion in complaints

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New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm

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Repurchase in a performing arts context: The perspective of value

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Competitive strategy in social enterprises: Some preliminary findings and marketing implications

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From 'Sunshine' to 'Smart': Repositioning Queensland for the knowledge economy

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Understanding repurchase intention in a performing arts context

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Consumer attitudes towards genetically modified foods: Development of a multidimensional scale

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Consumer response to a bushfood stimulus under taste test conditions

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Social entrepreneurship: A grounded approach to theory development

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The impact of social density, purchase occasion and displayed emotions of others on customer affect and behavioural intentions

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