Consumer-company identification and consumer-company relationships: A conceptual framework


Autoria(s): Coote, L. V.; Cornwell, T.B.; Stephen, A. T.
Contribuinte(s)

K.L. Berenhardt

J.S. Boles

P. Scholder Ellen

Data(s)

01/01/2004

Identificador

http://espace.library.uq.edu.au/view/UQ:100541

Publicador

American Marketing Association

Palavras-Chave #EX #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper