Employee identification with sponsorship programs: A conceptual framework of antecedents and outcomes

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Autoria(s): Coote, L. V.; Cornwell, T.B.

Contribuinte(s)	W.L. Cron G.S. Low
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100544
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper