New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm

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Autoria(s): Previte, J. A.; Bennett, R.; Drennan, J. C.

Contribuinte(s)	G. Sullivan Mort
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100682
Publicador	Australian National University
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper