Exploring biaxial agency relationships and their performance implications under relational governance
| Contribuinte(s) |
K.L. Berenhardt J.S. Boles P. Scholder Ellen |
|---|---|
| Data(s) |
01/01/2004
|
| Identificador | |
| Publicador |
American Marketing Association |
| Palavras-Chave | #EX #350204 Marketing and Market Research #720401 Marketing |
| Tipo |
Conference Paper |