Sponsorship-linked marketing in a small country context: Event study findings

---

Autoria(s): Johnston, M. A.; Cornwell, T. B.

Contribuinte(s)	N. Boyacigiller T. Kiyak
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100317
Idioma(s)	eng
Publicador	Academy of International Business
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper