Competitive strategy in social enterprises: Some preliminary findings and marketing implications


Autoria(s): Sullivan Mort, G.; Weerawardena, J.
Contribuinte(s)

G. Sullivan Mort

Data(s)

01/01/2004

Identificador

http://espace.library.uq.edu.au/view/UQ:101117

Publicador

Australian National University

Palavras-Chave #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper