The role of consumer-brand identification in building brand relationships: A conceptual framework

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Autoria(s): Stephen, A. T.; Coote, L. V.

Contribuinte(s)	K.L. Berenhardt J.S. Boles P. Scholder Ellen
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100542
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper