Biblioteca Digital

953 resultados para marketing internacional

Transnational Roles: The Instrumental use of Stars in the Marketing and Reception of East Asian Cinema

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Marketing is Not Dead: A Response to Elegy on the Death of Marketing

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Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business

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The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management

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Effect of split marketing on the welfare, performance and carcass traits of finishing pigs

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Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change,

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Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

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Marketing to postmodern consumers: introducing the Internet chameleon

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Opportunity and innovation: Synergy within an entrepreneurial approach to marketing

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Perceived intrusiveness in digital advertising: strategic marketing implications

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Strategists’ reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence

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Marketing planning and digital customer loyalty data in small business

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An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies, Academy of Marketing conference, Dublin Institute of Technology, Dublin.

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Use of supermarket panel data amongst small and medium sized business in the food industry, Academy of Marketing conference, Leeds Metropolitan University, Leeds.

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SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.

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