Marketing is Not Dead: A Response to Elegy on the Death of Marketing

Autoria(s): McCole, Patrick
Data(s)

2004
Identificador

http://pure.qub.ac.uk/portal/en/publications/marketing-is-not-dead-a-response-to-elegy-on-the-death-of-marketing(198974a3-b55c-478c-8f6a-97acb836664a).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

McCole , P 2004 , ' Marketing is Not Dead: A Response to Elegy on the Death of Marketing ' European Journal of Marketing , vol 38 (11-12) , pp. 1349-1354 .
Tipo

article
Acesso ao item digital