Strategists’ reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence

Autoria(s): Palmer, Mark; Simmons, Geoff
Data(s)

2010
Identificador

http://pure.qub.ac.uk/portal/en/publications/strategists-reactions-and-resistance-towards-forces-of-inclusion-soothing-the-anxiety-of-marketing-non-influence(d382b187-c069-4e05-abcd-17603437a925).html

http://dx.doi.org/10.1080/09652540903537006
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Palmer , M & Simmons , G 2010 , ' Strategists’ reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence ' Journal of Strategic Marketing , vol 18 , no. 4 , pp. 317-336 . DOI: 10.1080/09652540903537006
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing #/dk/atira/pure/subjectarea/asjc/1400/1408 #Strategy and Management
Tipo

article
Acesso ao item digital