Marketing to postmodern consumers: introducing the Internet chameleon

Autoria(s): Simmons, Geoff
Data(s)

2008
Identificador

http://pure.qub.ac.uk/portal/en/publications/marketing-to-postmodern-consumers-introducing-the-internet-chameleon(473fe226-ee21-418d-8f9b-318bb1b15761).html

http://dx.doi.org/10.1108/03090560810852940
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Simmons , G 2008 , ' Marketing to postmodern consumers: introducing the Internet chameleon ' European Journal of Marketing , vol 42 , no. 3/4 , pp. 299-310 . DOI: 10.1108/03090560810852940
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing
Tipo

article
Acesso ao item digital