Perceived intrusiveness in digital advertising: strategic marketing implications

Autoria(s): Truong, Yann; Simmons, Geoff
Data(s)

01/06/2010
Identificador

http://pure.qub.ac.uk/portal/en/publications/perceived-intrusiveness-in-digital-advertising-strategic-marketing-implications(6e383a91-eabe-4d1d-840c-50fdcd7742bc).html

http://dx.doi.org/10.1080/09652540903511308
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Truong , Y & Simmons , G 2010 , ' Perceived intrusiveness in digital advertising: strategic marketing implications ' Journal of Strategic Marketing , vol 18 , no. 3 , pp. 239-256 . DOI: 10.1080/09652540903511308
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing #/dk/atira/pure/subjectarea/asjc/1400/1408 #Strategy and Management
Tipo

article
Acesso ao item digital