Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Autoria(s): Truong, Yann; Simmons, Geoff; McColl, Rodd; Kitchen, Philip
Data(s)

01/07/2008
Identificador

http://pure.qub.ac.uk/portal/en/publications/status-and-conspicuousness--are-they-related-strategic-marketing-implications-for-luxury-brands(c1c9e577-1c02-44a3-a07a-dd221a9547d2).html

http://dx.doi.org/10.1080/09652540802117124
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Truong , Y , Simmons , G , McColl , R & Kitchen , P 2008 , ' Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands ' Journal of Strategic Marketing , vol 16 , no. 1 , pp. 189-203 . DOI: 10.1080/09652540802117124
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing #/dk/atira/pure/subjectarea/asjc/1400/1408 #Strategy and Management
Tipo

article
Acesso ao item digital