SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.

Autoria(s): Donnelly, Christina; Fearne, Andrew; Simmons, Geoff; Armstrong, Gillian
Data(s)

2011
Identificador

http://pure.qub.ac.uk/portal/en/publications/sme-marketing-and-supermarket-loyalty-card-data-case-studies-perspective-the-european-institute-of-retailing-and-services-studies-eirass-18th-international-conference-on-retailing-and-consumer-services-san-diego-usa(f3d0227a-ffee-4aad-91cd-6fa27bd62823).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Donnelly , C , Fearne , A , Simmons , G & Armstrong , G 2011 , ' SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA. ' Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services , San Diego , United States , 29/06/2011 - 02/07/2011 , .
Tipo

conferenceObject
Acesso ao item digital