An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies, Academy of Marketing conference, Dublin Institute of Technology, Dublin.

Autoria(s): Simmons, Geoff; Armstrong, Gillian; Durkin, Mark; McGowan, Pauric
Data(s)

2005
Identificador

http://pure.qub.ac.uk/portal/en/publications/an-exploration-of-the-key-strategic-factors-relevant-to-the-adoption-of-internet-marketing-by-sme-food-companies-a-study-of-northern-ireland-sme-food-companies-academy-of-marketing-conference-dublin-institute-of-technology-dublin(375980f3-a055-4c61-ad2d-3ad88f42edff).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Simmons , G , Armstrong , G , Durkin , M & McGowan , P 2005 , ' An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies, Academy of Marketing conference, Dublin Institute of Technology, Dublin. ' Paper presented at Academy of Marketing, Dublin Institute of Technology , Dublin , Ireland , 04/07/2005 - 09/07/2005 , .
Tipo

conferenceObject
Acesso ao item digital