Marketing planning and digital customer loyalty data in small business

Autoria(s): Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew
Data(s)

01/07/2012
Identificador

http://pure.qub.ac.uk/portal/en/publications/marketing-planning-and-digital-customer-loyalty-data-in-small-business(65a71bbe-8472-4784-b615-de4438305496).html

http://dx.doi.org/10.1108/02634501211251034
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Donnelly , C , Simmons , G , Armstrong , G & Fearne , A 2012 , ' Marketing planning and digital customer loyalty data in small business ' Marketing Intelligence and Planning , vol 30 , no. 5 , pp. 515-534 . DOI: 10.1108/02634501211251034
Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing
Tipo

article
Acesso ao item digital