Biblioteca Digital

228 resultados para Business Plan, Market Research, Entrepreneurship, Jewerly Industry, Marketing Plan

Perceived risk and servicescape: The importance of managing the physical evidence in services marketing

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Mobile phone consumption and implications for SMS marketing

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Confronting the challenges in social marketing theory and practice

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Best practice in event studies in marketing

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Customer to customer emotional contagion and counter-contagion in a social service setting

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An investigation of cognitive, emotional and negative behavioural responses to service recovery strategies

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Customer influence on social-fugal and social -petal customer behavior within the servicescape

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When do customers expect a relationship with their service provider?

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The role of marketing capability in innovation-based competitive strategy

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The decline of prized virtue: Loyalty in Australian Consumers

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A rose by any other name: An examination of the relationship between satisfaction and service loyalty

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The influence of people within a servicescape on the behaviour of customers

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The impact of self-service technology and interpersonal service on customer satisfaction

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The determinants of customer loyalty in a service context

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Back to the future: Lessons for the future of brand loyalty reserch from the past

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