Back to the future: Lessons for the future of brand loyalty reserch from the past


Autoria(s): Bennett, R.
Contribuinte(s)

M.Gardiner

Data(s)

01/01/2001

Identificador

http://espace.library.uq.edu.au/view/UQ:96632

Publicador

Market Research Society of Australia

Palavras-Chave #E1 #350204 Marketing and Market Research #710403 Property and business services
Tipo

Conference Paper