Mobile phone consumption and implications for SMS marketing

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Autoria(s): Andrews, L. M.; Drennan, J.C.; Bennett, R.

Data(s)	01/01/2005
Identificador	http://espace.library.uq.edu.au/view/UQ:102484
Publicador	European Marketing Academy
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper