Best practice in event studies in marketing


Autoria(s): Johnston, Margaret A; Cornwell, T. Bettina
Contribuinte(s)

Sharon Purchase

Data(s)

01/01/2005

Identificador

http://espace.library.uq.edu.au/view/UQ:102743

Idioma(s)

eng

Publicador

University of Western Australia

Palavras-Chave #Event study methodology #Research design #Economic theory #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper