The role of marketing capability in innovation-based competitive strategy

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Autoria(s): Weerawardena, J.

Contribuinte(s)	S.J.Crove and G.W. Marshall
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:95281
Publicador	American Marketing Association
Palavras-Chave	#E1 #350204 Marketing and Market Research #780108 Behavioural and cognitive sciences
Tipo	Conference Paper