Biblioteca Digital

232 resultados para purchasing market research

Back to the future: Lessons for the future of brand loyalty reserch from the past

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The influence of cognitive and emotional variables on attitudinal loyalty in a business-to-business service setting

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The impact of the client-service provider relationship on loyalty in a business services setting

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Attributes of service delivery modes and their impact on customer satisfaction

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Measuring consumer loyalty: The loyalty orientation scale

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Emerging strategies for internet sponsorship

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Beyond the servicescape: Customer to customer interactions in the social servicescape

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Are commodities different? A case study analysis of the world copper industry

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Conceptualising how internet-based sponsorship works for consumers

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A study of experiential consumption amongst loyal football fans

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The social servicescape: A conceptual framework

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Australian marketing education: Examining the skills/knowledge content

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Emotions and complaining behaviour following a service failure

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Sponsorship of a cause: Exploring the role of organizational identification in sponsorship-linked purchase commitment

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A comparison of loyalty approaches

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