Sponsorship of a cause: Exploring the role of organizational identification in sponsorship-linked purchase commitment

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Autoria(s): Coote, L. V.; Cornwell, B. T. B.

Contribuinte(s)	R. B. Money R. L. Rose
Data(s)	01/01/2003
Identificador	http://espace.library.uq.edu.au/view/UQ:98864
Publicador	American Marketing Association
Palavras-Chave	#EX #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper