Measuring consumer loyalty: The loyalty orientation scale

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Autoria(s): Beatson, A. T.; Coote, L. V.

Contribuinte(s)	M. Farhangmehr
Data(s)	01/01/2002
Identificador	http://espace.library.uq.edu.au/view/UQ:96990
Publicador	University of Minho
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper