A study of experiential consumption amongst loyal football fans


Autoria(s): Ng, H. M. S.
Contribuinte(s)

A. Pinnington

Data(s)

01/01/2002

Identificador

http://espace.library.uq.edu.au/view/UQ:97895

Idioma(s)

eng

Publicador

UQ Business School

Palavras-Chave #EX #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper