A comparison of loyalty approaches

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Autoria(s): Rundle-Thiele, S.; Bennett, R.

Contribuinte(s)	J.E. Lewin
Data(s)	01/01/2003
Identificador	http://espace.library.uq.edu.au/view/UQ:98880
Publicador	Academy of Marketing Science
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper