Biblioteca Digital

893 resultados para 720401 Marketing

Attributes of service delivery modes and their impact on customer satisfaction

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Measuring consumer loyalty: The loyalty orientation scale

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Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

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Emerging strategies for internet sponsorship

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Market learning capability and sustained competitive advantage

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Social entrepreneurship: Towards conceptualization and measurement

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Measuring organisational learning capability

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Customer anger and cognitive appraisal in a service recovery setting

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Beyond the servicescape: Customer to customer interactions in the social servicescape

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Are commodities different? A case study analysis of the world copper industry

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Conceptualising how internet-based sponsorship works for consumers

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A study of experiential consumption amongst loyal football fans

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The social servicescape: A conceptual framework

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The social servicescape: A conceptual model

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Emotions and complaining behaviour following a service failure

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