Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

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Autoria(s): Lachowetz, T.; Clark, J.M.; Irwin, R.; Cornwell, B. T. B.

Contribuinte(s)	W.J. Kehoe J.H. Lindgren
Data(s)	01/01/2002
Identificador	http://espace.library.uq.edu.au/view/UQ:97058
Publicador	American Marketing Association
Palavras-Chave	#E1 #350200 Business and Management #720401 Marketing
Tipo	Conference Paper