Biblioteca Digital

102 resultados para Koch, Geoff

Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential, European Institute for Advanced Studies in Management conference, Bocconi University, Milan, Italy.

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An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland, 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France.

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Use of supermarket panel data amongst small and medium sized business in the food industry, Academy of Marketing conference, Leeds Metropolitan University, Leeds.

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Attitudes to ICT adoption in Micro SMEs: an owner/manager perspective, 32nd Institute for Small Business and Entrepreneurship conference, Novas Centre, Liverpool, UK.

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Go On (Tesco PLC) Innovate and dominate global markets: What’s stopping-resisting you? Double movement innovation, British Academy of Management conference, University of Brighton.

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Market orientation of SME’s relationship with supermarket loyalty card data, The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.:EIRASS 2010 Conference Highly Commended Award

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SME market orientation: The effect of supermarket loyalty card data, 33rd Institute for Small Business and Entrepreneurship conference, London.

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Brand governance in social networking site communities, 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.

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SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA.

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An investigation of the relationship between retailer loyalty card data and small business marketing, International Federation of Scholarly Associations of Management conference, University of Limerick, Ireland.

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The role of action research in the study of retailer loyalty card data and small business marketing, Irish Academy of Management conference, National University of Ireland, Maynooth.:Best Paper - Research Methodology Track

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E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

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The role of Web sites and E-Commerce in the Development of Global Start-ups

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The role of Web sites and E-Commerce in the Development of Global Start-ups

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Foreword to Innovation and Small Business - Volume 2

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