Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential, European Institute for Advanced Studies in Management conference, Bocconi University, Milan, Italy.


Autoria(s): Simmons, Geoff
Data(s)

2009

Identificador

http://pure.qub.ac.uk/portal/en/publications/tread-softly-because-you-tread-on-consumer-dreams-marketings-eceltic-potential-european-institute-for-advanced-studies-in-management-conference-bocconi-university-milan-italy(535d11d7-a429-450d-a3c0-a0e1f07adc07).html

Idioma(s)

eng

Direitos

info:eu-repo/semantics/restrictedAccess

Fonte

Simmons , G 2009 , ' Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential, European Institute for Advanced Studies in Management conference, Bocconi University, Milan, Italy. ' Paper presented at European Institute for Advanced Studies in Management, Bocconi University , Milan , Italy , 07/04/2009 - 10/04/2009 , .

Tipo

conferenceObject