SME market orientation: The effect of supermarket loyalty card data, 33rd Institute for Small Business and Entrepreneurship conference, London.


Autoria(s): Donnelly, Christina; Simmons, Geoff; Donnelly, Christina; Fearne, Andrew
Data(s)

2010

Identificador

http://pure.qub.ac.uk/portal/en/publications/sme-market-orientation-the-effect-of-supermarket-loyalty-card-data-33rd-institute-for-small-business-and-entrepreneurship-conference-london(ee30a54b-35ae-4734-87cd-1e1dc7501cfa).html

Idioma(s)

eng

Direitos

info:eu-repo/semantics/restrictedAccess

Fonte

Donnelly , C , Simmons , G , Donnelly , C & Fearne , A 2010 , ' SME market orientation: The effect of supermarket loyalty card data, 33rd Institute for Small Business and Entrepreneurship conference, London. ' Paper presented at 33nd Institute for Small Business and Entrepreneurship conference , London , United Kingdom , 02/11/2010 - 04/11/2010 , .

Tipo

conferenceObject