The role of action research in the study of retailer loyalty card data and small business marketing, Irish Academy of Management conference, National University of Ireland, Maynooth.:Best Paper - Research Methodology Track

Autoria(s): Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew
Data(s)

2012
Identificador

http://pure.qub.ac.uk/portal/en/publications/the-role-of-action-research-in-the-study-of-retailer-loyalty-card-data-and-small-business-marketing-irish-academy-of-management-conference-national-university-of-ireland-maynooth(6ae19bc9-9c3c-40b8-b7ea-5bdfad4d2da4).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Donnelly , C , Simmons , G , Armstrong , G & Fearne , A 2012 , ' The role of action research in the study of retailer loyalty card data and small business marketing, Irish Academy of Management conference, National University of Ireland, Maynooth. : Best Paper - Research Methodology Track ' Paper presented at Irish Academy of Management, National University of Ireland Maynooth , Maynooth , Ireland , 05/09/2012 - 07/09/2012 , .
Tipo

conferenceObject
Acesso ao item digital