Brand governance in social networking site communities, 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.

Autoria(s): Falls, David; Simmons, Geoff; Dunn, Adele; Palmer, Mark
Data(s)

2011
Identificador

http://pure.qub.ac.uk/portal/en/publications/brand-governance-in-social-networking-site-communities-7th-global-brand-conference-of-the-academy-of-marketings-brand-corporate-identity-and-reputation-sig-said-business-school-university-of-oxford-uk(c1cf1234-3f2e-4140-894d-a8078810ed8f).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Falls , D , Simmons , G , Dunn , A & Palmer , M 2011 , ' Brand governance in social networking site communities, 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK. ' Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford , Oxford , United Kingdom , 05/04/2011 - 07/04/2011 , .
Tipo

conferenceObject
Acesso ao item digital