An investigation of the relationship between retailer loyalty card data and small business marketing, International Federation of Scholarly Associations of Management conference, University of Limerick, Ireland.

Autoria(s): Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew
Data(s)

2012
Identificador

http://pure.qub.ac.uk/portal/en/publications/an-investigation-of-the-relationship-between-retailer-loyalty-card-data-and-small-business-marketing-international-federation-of-scholarly-associations-of-management-conference-university-of-limerick-ireland(b66c03a9-1f4a-4dd6-92c2-47876c308a6d).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Donnelly , C , Simmons , G , Armstrong , G & Fearne , A 2012 , ' An investigation of the relationship between retailer loyalty card data and small business marketing, International Federation of Scholarly Associations of Management conference, University of Limerick, Ireland. ' Paper presented at International Federation of Scholarly Associations of Management, University of Limerick , Limerick , Ireland , 26/06/2012 - 29/06/2012 , .
Tipo

conferenceObject
Acesso ao item digital