Market orientation of SME’s relationship with supermarket loyalty card data, The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey.:EIRASS 2010 Conference Highly Commended Award

Autoria(s): Donnelly, Christina; Fearne, Andrew; Simmons, Geoff; Armstrong, Gillian
Data(s)

2010
Identificador

http://pure.qub.ac.uk/portal/en/publications/market-orientation-of-smes-relationship-with-supermarket-loyalty-card-data-the-european-institute-of-retailing-and-services-studies-eirass-17th-international-conference-on-recent-advances-in-retailing-and-consumer-services-science-istanbul-turkey(d40662c2-27de-4de3-aee0-22a8e8e3604a).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Donnelly , C , Fearne , A , Simmons , G & Armstrong , G 2010 , ' Market orientation of SME’s relationship with supermarket loyalty card data, The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. : EIRASS 2010 Conference Highly Commended Award ' Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science , Istanbul , Turkey , 05/07/2010 - 07/07/2010 , .
Tipo

conferenceObject
Acesso ao item digital