155 resultados para Markkinapohjainen lähestymistapa


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This master’s thesis handles an operating model for an electric equipment supplier conducted sale oriented energy audit for pumping, fan and other motor applications at power plants. The study goes through the largest factors affecting internal electricity use at a power plant, finds an energy audit –like approach for the basis of information gathering and presents the information needed for conducting the analysis. The model is tested in practice at a kraft recovery boiler of a chemical pulping mill. Targets chosen represent some of the largest electric motor applications in the boiler itself and in its fuel handling. The energy saving potential of the chosen targets is calculated by simulating the energy consumption of the alternatives for controlling the targets, and thereafter combining the information with the volume flow duration curve. Results of the research are somewhat divaricated, as all the information needed is not available in the automation system. Some of the targets could be simulated and their energy saving potential calculated quite easily. At some of the targets chosen the monitoring was not sufficient enough for this and additional measurements would have been needed to base the calculations on. In traditional energy audits, energy efficiency of pump and fan applications is not necessarily examined. This means that there are good possibilities for developing the now presented targeted energy audit procedure basis further.

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Nykyaikana suuri haaste autoalalla on asiakkaan kasvaviin palveluvaatimuksiin vastaaminen. Samoin tuloskehitys on menossa laskevaan suuntaan. Nämä ovat osasyitä siihen, miksi tarvitaan CRM-järjestelmää. Asiakashallintajärjestelmän avulla on mandollista parantaa kannattavuutta asiakasuskollisuuden kasvun sekä markkinointikustannusten pienentymisen kautta. CRM-järjestelmän rakentaminen on pitkä prosessi, johon kuuluu paljon muutakin kuin itse tietojärjestelmän hankkiminen. Autokaupan haasteena on nykyäänkin asiakkaan luokittelu kannattavuuden tai potentiaalin kannalta. Diplomityössä on pohdittu, millaisia asioita kannattaa ottaa huomioon CRM-järjestelmän rakentamisessa. Samoin on esitetty muutamaa mallia, joiden perusteella voimme jakaa asiakkaita erilaisiin segmentteihin. Yhden tällaisen mallin pohjalta on myös toteutettu työkalu, jonka tarkoituksena on listata asiakkaat potentiaalin sekä kannattavuuden mukaan. Tämän tiedon perusteella pystymme suunnittelemaan markkinointia ja toteuttamaan asiakasstrategiaa. Työkalun ideana on tarjota mielenkiintoinen lähestymistapa myyjille ja myynninjohdolle asiakashallintaan. Myyjille työkalu antaa tietoa asiakkaasta, joka helpottaa kun ollaan asiakkaaseen yhteydessä. Myynninjohdolle tämä työkalu antaa mandollisuuden tutkia, ketkä asiakkaat kannattavat ja tämän perusteella tehdä johtopäätöksiä, jotta mihin toimintoihin kannattaa panostaa. Työkalua on tarkoitus käyttää tulevaisuudessa Niskan Autossa ja tämän avulla suorittaa myyntimarkkinointia. Testeissä työkalu on osoittautunut hyödylliseksi. Pelkästään asiakkaiden listaaminen kannattavuuden perusteella antaa myynninjohdolle mandollisuuden oikeiden asioiden tekemiseen.

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Teatteri-ilmaisun ohjaaja toimii usein moninaisissa työrooleissa ja ryhmätyöskentely kuuluu kiinteänä osana tähän työhön. Pohdin lopputyössäni ryhmädynamiikan ymmärtämisen vaikutusta työn tekoon. Analysoin esimerkkitapausten kautta syitä siihen, miksi on tärkeää tiedostaa ja hallita ryhmädynaamisia (ongelma)tilanteita. Tarkastelen opinnäytetyössäni seuraavia ryhmädynaamisia muuttujia: On eri asia vaikuttaa ryhmään ohjaajana kuin ryhmän jäsenenä. Projektille asetetut tavoitteet vaikuttavat ryhmädynaamisiin voimiin. Myös ryhmän pitkä yhteinen työhistoria heijastuu ryhmän toimintaan eri tavoin kuin aloittelevalla ryhmällä. Teatteri-ilmaisun ohjaaja ei myöskään työskentele vain teatteriryhmissä, vaan saattaa olla ohjaajana aivan toisenlaisessa yhteisössä, jossa esimerkiksi ryhmän toimivuutta halutaan parantaa teatterin keinoin. Esittävän taiteen koulutusohjelmassa olen osallistunut erilaisiin työpajoihin. Näiden kokemusten kautta pohdin tässä opinnäytetyössä ryhmädynamiikkaa, sekä omaa rooliani niin taiteilijana kuin opettajanakin. Näiden lisäksi tarkastelen ryhmädynamiikan kysymystä opiskeluaikaani liittyvän ammattiteatterissa toteutuneen työharjoittelun valossa sekä tekemäni teatterialan ammattilaisen haastattelun kautta. Opinnäytetyöni loppuosassa pohdin aiheeni kannalta keskeisimpiä asioita yhteisesti. Olen todennut lopputyössäni, että teatteri-ilmaisun ohjaajan ammattitaitoon kuuluvat olennaisesti erilaisten teatteritekniikoiden ja soveltavan teatterin hallinta, sekä pedagoginen lähestymistapa ja tietoisuus ryhmädynamiikan eri puolista.

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Ammatillisen koulutusjärjestelmän kehitystä on viime vuodet ohjannut osaamisen työelämälähtöisyyden johdonmukainen vahventaminen. Avainkäsitteiksi ovat nousseet autenttinen ammattitaito ja – arviointi. Uudistukset ovat toteutuneet mm. näyttötutkintoina. Tutkimus tarkastelee näyttötutkintojärjestelmän ja varhaiskasvatusosaamisen välistä suhdetta. Erityisinä kiinnostuksen kohteina ovat varhaiskasvatuksellisen ammattitaidon määrittyminen sekä varhaiskasvatusosaamisen näyttöperustainen arviointi. Tutkimusaineiston ensimmäisen osan muodostavat tutkintotilaisuuden toteutusta ohjaavat aineistot. Keskeisimmässä osassa ovat Lapsi- ja perhetyön ammattitaitovaatimukset. Tutkimusaineiston toisen osan muodostavat 1188 työelämän tuottamaa ammattitaitovaatimuskohtaista arviointia. Aineistoon sisältyy myös 60 tutkinnon järjestäjän arvioijien antamaa osaamisen arviointia. Tutkimus on lähtökohdiltaan deskriptiivinen, painottaen kuvailevan ja selittävän analyysin ohella evaluoivaa näkökulmaa. Tutkimuksen menetelmällinen lähtökohta on laadullinen sisällön analyysi. Sisällön analyysin tukena sovelletaan tietokoneperustaista laadullisen aineiston analyysiohjelmaa QSR NVivo7:ää. Aineistoa tarkastellaan myös kvantitatiivisesti. Tutkimuksen metodologinen ja epistemologinen lähestymistapa edustaa selkeimmin hermeneuttista suuntausta. Aineiston osalta keskeistä on autenttisuus ja naturalistisuus. Tutkimuksen perusteella ammattitaitovaatimukset pyrkivät todentamaan ammatillisen varhaiskasvatuksen laaja-alaista ja moniulotteista olemusta. Tiettyjä varhaiskasvatuksellisen osaamisen sisältöalueita ei kuitenkaan kyetä kaikilta osin luotettavasti sekä pätevästi osoittamaan ja todentamaan autenttisissa työtilanteissa. Työelämälähtöisissä arvioinneissa erityisen ongelmallisia sisältöalueita ovat perhelähtöinen yhteistyö sekä moniammatillinen verkosto-osaaminen. Varhaiskasvattajat painottavat arvioinneissaan selkeästi varhaispedagogista osaamista. Tutkimus osoittaa, että varhaiskasvatustyön edellyttämät osaamisvaatimukset ovat saavutettavissa ainoastaan varhaiskasvatustyöhön kokonaisuudessaan kohdentuvan tutkinnon kautta. Osaamisvaatimusten tulee myös todentua kattavasti jo ammatillisen kelpoisuuden tuottavan osaamisen vähimmäistasolla. Näyttötutkinto tarjoaa aikuisväestölle mielekkään ja joustavan mallin saavuttaa ammatillinen kelpoisuus. Varhaiskasvatuksellisen osaamisen näkökulmasta ideaalinen tutkinto- ja koulutusjärjestelmä rakentuisi työelämälähtöisen oppimisen ja koulutusperustaisen oppimisen tasapainoiselle yhdistelmälle.

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The purpose of the Master’s Thesis is to study the best practices to virtual project management from the project manager’ point of view. The best practices are divided according to a five-phase virtual project life cycle model. Each phase include concrete suggestions for actions. Research’s theoretical background is wide because of the broad subject matter. In the theoretical part topics such as virtual working, virtual project management challenges are examined and some concrete actions to tackle these challenges are introduced. Thesis’ approach is constructive, where a known problem is solved piece by piece after creating a pre-understanding of the topic. Existing research work is utilized when creating a model for virtual project team management. The basis of the model comes from various best practices read from literature and from the interviews conducted on experienced virtual project managers in the case organization. As a result the model combines both previous research and the organizations empirical experience. As an output of the thesis a model for virtual project team management is developed, which can be used as a guideline by the virtual project managers in their work. The model includes actions and practices what can be used to overcome the challenges of virtual project management.

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Perinteisesti elämäkertoja on kirjoitettu sankareista, suurmiehistä tai jollakin tapaa erityislaatuisina pidetyistä henkilöistä. Bertrand Russell, Ludwig Wittgenstein ja Georg Henrik von Wright täyttävät suuren ajattelijan kriteerit. Tämän tutkimuksen lähtökohta on, ettei suuren ajattelijan asemaa voi saavuttaa ilman yhteisön hyväksyvää arviota. Usein sankariaseman tai jopa neron maineen saavuttaneiden menestyksen taustalla on auttajia, kollegoita, oppi-isiä, sopiva työtilaisuus, joskus jopa maailmanpoliittinen tilanne. Keitä tai mitä ovat nämä muut, usein vähälle huomiolle jääneet, menestystekijät kolmen filosofin urapoluilla? Tässä tutkimuksessa menestyksen osatekijöitä etsitään filosofien elämä- ja omaelämäkerroista kahden työtä varten konstruoidun käsitteellisen lähestymistavan avulla. Niistä ensimmäinen nojaa pääosin ranskalaisen sosiologin Pierre Bourdieun ajatuksiin habituksesta, kentästä ja kentällä tarvittavista pääomista yhdistettynä amerikkalaisen pragmatistifilosofin John Deweyn habit-käsitteeseen. Toinen lähestymistapa soveltaa ranskalaisen tieteensosiologin Bruno Latourin toimijaverkkoteoriaa. Paitsi metodologista hyötyä, lähestymistapojen vertailun tarkoitus on tuottaa apuvälineitä elämäkertojen analysoijille, lukijoille ja miksei myös niiden kirjoittajille.

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Social networking and social networking sites have gained popularity among internet users during the past few years. Social networks fulfill the need of users to stay connected to friends and other people interested in the same issues. Combining social networks to the mobile environment is a growing interest of mobile device users as it allows the users to be in their online social community despite their mobility. This thesis highlights the basics of mobile environment, social networking and PeerHood and introduces a new approach of social networking on mobile environment, which is a new concept in mobile social networking. This approach is based on dynamic group discovery in accordance to some common user interests and management in the PeerHood environment. A reference implementation of a social networking application built on top of PeerHood is presented and it is tested and analyzed to understand the social networking on mobile environment and the new concept of dynamic group discovery in it.

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The purpose of this comparative study is to profile second language learners by exploring the factors which have an impact on their learning. The subjects come from two different countries: one group comes from Milwaukee, US, and the other from Turku, Finland. The subjects have attended bilingual classes from elementary school to senior high school in their respective countries. In the United States, the subjects (N = 57) started in one elementary school from where they moved on to two high schools in the district. The Finnish subjects (N = 39) attended the same school from elementary to high school. The longitudinal study was conducted during 1994-2004 and combines both qualitative and quantitative research methods. A Pilot Study carried out in 1990-1991 preceded the two subsequent studies that form the core material of this research. The theoretical part of the study focuses first on language policies in the United States and Finland: special emphasis is given to the history, development and current state of bilingual education, and the factors that have affected policy-making in the provision of language instruction. Current language learning theories and models form the theoretical foundation of the research, and underpin the empirical studies. Cognitively-labeled theories are at the forefront, but sociocultural theory and the ecological approach are also accounted for. The research methods consist of questionnaires, compositions and interviews. A combination of statistical methods as well as content analysis were used in the analysis. The attitude of the bilingual learners toward L1 and L2 was generally positive: the subjects enjoyed learning through two languages and were motivated to learn both. The knowledge of L1 and parental support, along with early literacy in L1, facilitated the learning of L2. This was particularly evident in the American subject group. The American subjects’ L2 learning was affected by the attitudes of the learners to the L1 culture and its speakers. Furthermore, the negative attitudes taken by L1 speakers toward L2 speakers and the lack of opportunities to engage in activities in the L1 culture affected the American subjects’ learning of L2, English. The research showed that many American L2 learners were isolated from the L1 culture and were even afraid to use English in everyday communication situations. In light of the research results, a politically neutral linguistic environment, which the Finnish subjects inhabited, was seen to be more favorable for learning. The Finnish subjects were learning L2, English, in a neutral zone where their own attitudes and motivation dictated their learning. The role of L2 as a means of international communication in Finland, as opposed to a means of exercising linguistic power, provided a neutral atmosphere for learning English. In both the American and Finnish groups, the learning of other languages was facilitated when the learner had a good foundation in their L1, and the learning of L1 and L2 were in balance. Learning was also fostered when the learners drew positive experiences from their surroundings and were provided with opportunities to engage in activities where L2 was used.

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The bachelor’s thesis concentrates on the innovativeness in the construction industry. The purpose of the thesis is to define the innovation as a concept reflected on a context of the construction industry. The second objective is to examine how the construction companies could foster and increase the innovativeness. The third objective was to find out tools, methods and phases of the front-end of the innovation process. The construction industry is often considered as a traditional and an old-fashioned manufacturing industry. The innovation or the innovativeness rarely linked to the construction industry. Productivity is a common problem in the construction industry. The construction industry needs to increase the productivity to compete in a globalized world. The productivity can be increased by the innovation. The thesis based on a literature review. The findings from the literature include a description of the innovation as a concept, the innovative culture and the innovation process as a context of the construction industry. The phases of the front-end of the innovation process were explained. Customers centered approach was taken into account in the innovation process. The required tools and methods for managing the front-end of the innovation process were illustrated. The thesis ensures the importance of the innovation facing challenges of the construction industry. Managing the front-end of the innovation is the most important aspect to stand out from the less innovative companies. To take a full advantage of the innovation companies cannot fear of changes. The innovation process requires a full support of the top management of the company. Taking into consideration a theoretical aspect of the thesis a further research is required to respond practical needs of the company. Tools and methods should be considered according the company’s needs and activities. Company’s existing state and culture should be examined before implementing the front-end of the innovation process to ensure the functionality.

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Tutkielmassa tarkastellaan Sarbanes-Oxley -lain Auditing Standard 5:n (AS 5) vaikutusta suomalaisten yhtiöiden tilintarkastukseen. Teoriaosuudessa käsitellään corporate governancea ja tilintarkastusta sen osana, COSO ERM -viitekehystä ja kontrolleja sekä Sarbanes Oxley -lakia. Tutkielman painopisteenä ovat AS 5:n sisältökokonaisuudet: mm. ylhäältä alas- ja riskiperusteinen lähestymistapa sekä turhien tarkastusprosessien poistaminen. Tutkimusaineisto kerättiin vuosina 2007–2009 erilaisista ammattilehdistä ja blogeista sekä haastattelemalla kolmea suurten tilintarkastusyhteisöjen tilintarkastajaa. AS 5 näyttää korostaneen riskiperusteisuutta tilintarkastuksessa sekä tehostaneen tilintarkastusprosessia mm. sallimalla aiempien vuosien tarkastustietojen entistä laajemmin käytön. Näyttää myös siltä, että AS 5 on alentanut tilintarkastuspalkkioita.

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The study focuses on the front end of innovation process. Due to changes in innovation policies and paradigms customers, users and shopfloor employees are becoming increasingly important sources of knowledge. New methods are needed for processing information and ideas coming from multiple sources more effectively. The aim of this study is to develop an idea evaluation tool suitable for the front end of innovation process and capable of utilizing collective intelligence. The study is carried out as a case study research using constructive research approach. The chosen approach suits well for the purposes of the study. The constructive approach focuses on designing new constructs and testing them in real life applications. In this study a tool for evaluating ideas emerging from the course of everyday work is developed and tested in a case organization. Development of the tool is based on current scientific literature on knowledge creation, innovation management and collective intelligence and it is tested in LUT Lahti School of Innovation. Results are encouraging. The idea evaluation tool manages to improve performance at the front end of innovation process and it is accepted in use in the case organization. This study provides insights on what kind of a tool is required for facilitating collective intelligence at the front end of innovation process.

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Artikkelissa esitellään aikuisten lukemaan opettamisen lähestymistapa REFLECT, jota sovelletaan lähinnä kehitysmaissa.

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Työssä tutkitaan erään tekniseen auringonsuojaukseen keskittyneen yrityksen päätöstä tuottaa aloittelevia yrityksiä palveleva tukikonsepti. Konsepti sisältää mitoitusohjelmia, kokoonpano-ohjeita sekä markkinointimateriaalia. Oleellista on selvittää kannattaako yrityksen keskittyä kyseisiin asiakkaisiin, sekä onko konsepti oikea ratkaisu tälle segmentille. Tätä varten työssä tutustuttiin toimiala-analyysiin, strategiaan, segmentointiin sekä differointiin. Työssä selvitettiin, että Porterin viiden voiman malli on yhä toimiva aloitus toimiala-analyysin laatimiseen. Strategiaan liittyviä koulukuntia löytyy kirjallisuudesta useita erilaisia, oleellista on löytää oikea lähestymistapa kuhunkin tilanteeseen. Segmentointi on tärkeä vaihe, koska sen avulla selvitetään yrityksen eri asiakasryhmiä. Differointi on usein suositeltu keino kilpailuedun tavoittelemiseen. Työtä varten laadittiin yritykselle toimiala-analyysi. Lisäksi yritykselle etsittiin segmenttejä sekä pohdittiin sen mahdollisuuksia differointiin. Segmenttejä löydettiin kolme erilaista. Samalla todettiin, että paras tapa differoida yrityksen tuotteita on keskittyä tuotteiden aineettomiin ominaisuuksiin. Toimiala-analyysin, segmenttien sekä differointimahdollisuuksien perusteella päädyttiin siihen, että yrityksen päätös keskittyä enemmän uusiin ja aloitteleviin asiakkaisiin vaikuttaa järkevältä. Konseptin ominaisuuksien perusteella myös konsepti vaikuttaa hyvältä tavalta palvella kyseistä asiakassegmenttiä.

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Appearance of trust in regional, co-operative networks In our times, the value of social networks has been widely acknowledged. One can say that it is important for private persons to get networked, whilst it is even a must for companies and organizations in business life. This doctor's thesis examines three co-operative regional networks. Networks are located in Western Uusimaa (Länsi-Uusimaa) region in southernmost Finland, and they had both public organizations and private companies as participants (later called ‘players’). Initially, all of them were co-financed from public funds, and two of them are still operational while writing this. The main target of these networks has been to act as learning networks. The learning network stands for an ensemble of research and development units and workplaces constituting a common forum for learning. The main focus in this study has been on qualitative and structural characteristics of the networks, and how they are relating with intrinsic trust. In addition to the development of trust, it has been studied, at what level organizational learning within the networks takes place, and lastly, what kind of factors facilitate the development of social capital. The theoretical framework for the study is built on analysing trust and social capital. It is a 'mission impossible' to find single definitions for such major concepts. In this study, from the research questions' point of view it has been more relevant to concentrate on the aspects of networking and the relationships between the participating organizations. The total view in this study is very network-centric, and therefore those theories which have similar point of view have been prioritized. Such is the theory about structural holes by Ronald S. Burt (1992). It has been widely applied; especially his views on constraints affecting players in networks. The purpose of this study has not been to create new theories or to analyse and compare thoroughly the existing theoretical trends. Instead, the existing theories have provided the study with conceptual tools, which have been utilized for supporting the empirical results. The aim has been to create an explanatory case study consisting relevant discussion on the relationship between the network characteristics and the appearance of trust. The conceptual categorization for confidence vs. trust created by Niklas Luhmann (1979) is another important theoretical building block. In most cases, co-operation in networks is initiated by people already trusting in each other and willing to work together. However, personal trust is not sufficient in the long run to sustain the co-operation within the network: more abstract systemic trust described by Luhmann must also emerge. In the networks with different structures and at different development phases, these forms of trust appear at different levels. In this study, Luhmann’s systemic trust as a term has been replaced by the concept of 'trust in network as a system'. Structural characteristics of a network (density, centrality, structural holes etc.) have been selected to explain the creation of social capital and trust. The ability to adapt new information is essential for the development of social capital. Qualitative analysis for development phase has been used, and the Learning Network Maturity Test by Leenamaija Otala (2000) and her work have been applied. Thus, the qualitative characteristics and the structural characteristics of the networks are utilized together, when the creation of social capital and appearance of trust are assessed. Social Network Analysis, questionnaires and interviews have been the research methods. Quantitative and qualitative data have been combined. There is a similarity in viewpoints to research data with Extensive Case Study method, in which different cases are searched by exploring various cases and comparing certain common features between them and generic models. Development of trust, social capital and organizational learning has been explained in the study by comparing the networks in hand. Being a case study, it doesn't have targets to provide with general results and findings like conventional surveys. However, in this work phenomena and mechanisms related to them are interpreted from the empirical data. Key finding of this study is that the networks with high structural equality and clear target setting enable building trust to the network as a system. When systemic trust is present, e.g. changes in personnel involved in the co-operation won't hinder the network from remaining operational. On the other hand, if the players are not well motivated to co-operate, if the network is extremely centralized structurally, or if the network has players holding very much more beneficial position compared to the others, systemic trust won't develop: trust tends to remain at the personal level, and is directed to some players only. Such networks won't generate results and benefits to its players, and most probably they won’t live very long. In other words, learning networks cannot solely be based on willingness to learn, but also on willingness to co-operate.

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The application of information technology (IT) in customer relationship management (CRM) is growing rapidly as many companies implement CRM systems to support their numerous customer facing activities. However, failure rates of CRM projects remain notably high as they deliver scant solutions and poor user acceptance. As a consequence, it is justified to study previously researched CRM success factors and apply them to CRM system implementation. The aim of this master’s thesis was to get acquainted with relevant academic theories, frameworks and practices concerning CRM and agile development, and use them to generate a modified CRM project strategy to support the successful execution of the case company’s, Process Vision Oy, CRM implementation project. The empirical CRM system implementation project was conducted simultaneously with writing this thesis. Its theoretical findings could be transferred into practice through active participation in the CRM system development and deployment work. The project’s main goal was to produce and take into use a functioning CRM system. The goal was met, since at the time of printing this thesis the first system release was successfully published to its users at Process Vision’s marketing and sales departments. The key success elements in the CRM project were cyclic, iterative system development, customer oriented approach, user inclusion and flexible project management. Implying agile development practices ensured being able to quickly respond to changes arising during the progress of the CRM project. Throughout modelling of the core sales process formed a strong basis, on which the CRM system’s operational and analytical functionalities were built. End users were included in the initial specification of system requirements and they provided feedback on the system’s usage. To conclude, the chosen theoretical CRM roadmaps and agile development practices proved as beneficial in the successful planning and execution of the agile CRM system implementation project at Process Vision.