387 resultados para Customer needs
Resumo:
Diplomityön tarkoituksena on optimoida asiakkaiden sähkölaskun laskeminen hajautetun laskennan avulla. Älykkäiden etäluettavien energiamittareiden tullessa jokaiseen kotitalouteen, energiayhtiöt velvoitetaan laskemaan asiakkaiden sähkölaskut tuntiperusteiseen mittaustietoon perustuen. Kasvava tiedonmäärä lisää myös tarvittavien laskutehtävien määrää. Työssä arvioidaan vaihtoehtoja hajautetun laskennan toteuttamiseksi ja luodaan tarkempi katsaus pilvilaskennan mahdollisuuksiin. Lisäksi ajettiin simulaatioita, joiden avulla arvioitiin rinnakkaislaskennan ja peräkkäislaskennan eroja. Sähkölaskujen oikeinlaskemisen tueksi kehitettiin mittauspuu-algoritmi.
Resumo:
Over the past decade, organizations worldwide have begun to widely adopt agile software development practices, which offer greater flexibility to frequently changing business requirements, better cost effectiveness due to minimization of waste, faster time-to-market, and closer collaboration between business and IT. At the same time, IT services are continuing to be increasingly outsourced to third parties providing the organizations with the ability to focus on their core capabilities as well as to take advantage of better demand scalability, access to specialized skills, and cost benefits. An output-based pricing model, where the customers pay directly for the functionality that was delivered rather than the effort spent, is quickly becoming a new trend in IT outsourcing allowing to transfer the risk away from the customer while at the same time offering much better incentives for the supplier to optimize processes and improve efficiency, and consequently producing a true win-win outcome. Despite the widespread adoption of both agile practices and output-based outsourcing, there is little formal research available on how the two can be effectively combined in practice. Moreover, little practical guidance exists on how companies can measure the performance of their agile projects, which are being delivered in an output-based outsourced environment. This research attempted to shed light on this issue by developing a practical project monitoring framework which may be readily applied by organizations to monitor the performance of agile projects in an output-based outsourcing context, thus taking advantage of the combined benefits of such an arrangement Modified from action research approach, this research was divided into two cycles, each consisting of the Identification, Analysis, Verification, and Conclusion phases. During Cycle 1, a list of six Key Performance Indicators (KPIs) was proposed and accepted by the professionals in the studied multinational organization, which formed the core of the proposed framework and answered the first research sub-question of what needs to be measured. In Cycle 2, a more in-depth analysis was provided for each of the suggested Key Performance Indicators including the techniques for capturing, calculating, and evaluating the information provided by each KPI. In the course of Cycle 2, the second research sub-question was answered, clarifying how the data for each KPI needed to be measured, interpreted, and acted upon. Consequently, after two incremental research cycles, the primary research question was answered describing the practical framework that may be used for monitoring the performance of agile IT projects delivered in an output-based outsourcing context. This framework was evaluated by the professionals within the context of the studied organization and received positive feedback across all four evaluation criteria set forth in this research, including the low overhead of data collection, high value of provided information, ease of understandability of the metric dashboard, and high generalizability of the proposed framework.
Resumo:
The main objective of this Master’s Thesis was to examine the interrelations of service quality and relationship quality (customer satisfaction, trust and commitment), and find out are they antecedents for customer loyalty in business-to-business context. Literature review revealed some research gaps concerning these focal concepts, which should be studied more closely. The theoretical basis for this research was collected for evaluating a strategic increase of customer’s perceptions of service quality and relationship quality as well as customer loyalty in business-to-business environment, and it was tested empirically in a sample of 164 corporate customers, who responded to the Internet-based survey. The measures, used in the survey, were first assessed by using confirmatory factor analysis (CFA), and then the hypothesized relationships were further verified using structural equation modeling (SEM) in LISREL 8.80. There was found support for a half of the hypothesized construct relations. The results of the research confirm the direct influence of trust and commitment on customer loyalty. Also, service quality turned out to have an indirect impact on customer loyalty through trust. No support, however, was offered for the proposed impact of customer satisfaction on loyalty in this case. The research provides managerially relevant and actionable results that may help service providers execute more specific customer relationship quality strategies that lead to higher customer loyalty.
Resumo:
Tutkimuksen tavoitteena on muodostaa liikkeenjohdon päätöksentekoa tukeva toimintatapa, jonka avulla pystytään keräämään ja suodattamaan sosiaalisesta mediasta olennainen asiakastyytyväisyyden muodostumiseen vaikuttava informaatio. Tavoitteena on myös täsmentää sosiaalisen median viestien tarkastelutapaa ja tarjota liikkeenjohdolle käytännönläheinen ja vaihtoehtoinen tiedonkeruumenetelmä perinteisten asiakastyytyväisyyskyselyiden rinnalle. Tutkimuksen case-yrityksenä käytetään Fox International Channels Oy:tä, joka alkuvuodesta 2012 hankki SuomiTV:n ja lanseerasi tämän tilalle uuden FOX-kanavan. Sosiaalisen median viestit kerätään sosiaalisen median seurannan avulla ja kerättyä aineistoa tarkastellaan kriittisten tapausten tekniikan avulla.Tämän tutkimuksen perusteella voidaan todeta, että on olemassa valtava määrä käsittelemätöntä tietoa, jota keräämällä, suodattamalla ja analysoimalla voidaan kerätä tavoitteita tukevaa relevanttia informaatiota. Tutkimuksessa tulee ilmi, että viestit sisältävät paljon ironiaa, slangia, sarkasmia ja metaforia, minkä takia automaattinen hakusanoihin perustuva seuranta- ja analysointipalvelu ei riitä syvällisen ymmärryksen luomiseen. Yrityksen ulkopuolinen tieto ja sosiaalisen median viestit ovat puhtaimmillaan hyvin tärkeää ulkoista informaatiota yrityksille, mitä hyväksikäyttämällä voidaan luoda kilpailuetua pidemmällä aikavälillä.
Resumo:
The objective of this thesis is to find new methods to promote customer loyalty in the telecommunication industry. The study was made on the appointment of Tecnotree Corporation, which operates in a telecommunication software business. This thesis comprises of a theoretical section, which includes the presentation of relevant theoretical background and of an empirical section, which is mostly based on interviews and professional opinions. One of the most important aspects of customer relationship management (CRM) is building customer loyalty. Telecommunication markets are becoming saturated in an increasing number of markets. Customer acquisition is no longer a way to grow; companies need to hold on to their existing customers. Companies are always looking for new ways to avoid churning customers. These new methods are searched from recent studies and they are discussed with marketing professionals from operators. Current CRM lacks the ability to extract data efficiently from databases. Social media’s utilization is also in its early stages. It contains a lot of possibilities, but also things that can be risky for companies. In order to obtain full advantage of the new methods companies are required to invest considerable amounts of time and money to develop new systems, but not all companies are ready for the change.
Resumo:
Diplomityön tavoitteena on soveltaa perinteisesti teollisesta tuotannosta lähtöisin olevia prosessijohtamisen menetelmiä sosiaali- ja terveydenhuollon vastaanottotoiminnan kehittämiseen. Tarkoituksena on asiantuntijapalveluprosessien mallintamisen avulla kartoittaa prosessien nykytilaa tunnistamalla ongelma- ja kehittämiskohteita, joiden ratkaisemiseksi annettavien kehittämistoimenpide-ehdotusten muodostamisessa sovelletaan prosessijohtamisen menetelmien periaatteita. Tutkimuksen teoreettisen viitekehyksen mukaisesti tarkastellaan mm. prosessien mallintamista, eli kuvaamista ja analysointia, sekä sosiaali- ja terveydenhuoltoa palvelutuotantona. Tutkimuksessa hyödynnetään sekä kvalitatiivisia että kvantitatiivisia menetelmiä, ja tutkimusaineistoa kerätään haastattelujen, havainnoinnin ja tilastojen avulla. Asiantuntijoiden palveluprosesseista laaditaan aineiston perusteella kuvaukset, ja tunnistetaan prosesseihin tai laajemminkin sosiaali- ja terveydenhuolto-organisaatioon liittyviä ongelma- ja kehittämiskohteita. Kehittämistoimenpiteissä korostuvat asiakaslähtöisyys ja tuottavuus, ja niissä huomioidaan niin asiakkaan, henkilöstön, prosessien kuin asiakasohjauksen näkökulma. Työn keskeisimmät tulokset ovat prosessikuvaukset, tunnistetut ongelma- ja kehittämiskohteet sekä prosessien uudelleenmäärittämiseksi muodostetut kehittämistoimenpide-ehdotukset, joiden hyötyjä ja vaikutuksia mm. suorituskykyyn arvioidaan. Tulosten perusteella voidaan päätellä, että prosessijohtamisen menetelmät soveltuvat sosiaali- ja terveydenhuollon toiminnan kehittämiseen, kunhan huomioidaan toimintaympäristön erityispiirteet ja haasteet.
Resumo:
The aim of this study was to develop a theoretical model for information integration to support the deci¬sion making of intensive care charge nurses, and physicians in charge – that is, ICU shift leaders. The study focused on the ad hoc decision-making and immediate information needs of shift leaders during the management of an intensive care unit’s (ICU) daily activities. The term ‘ad hoc decision-making’ was defined as critical judgements that are needed for a specific purpose at a precise moment with the goal of ensuring instant and adequate patient care and a fluent flow of ICU activities. Data collection and research analysis methods were tested in the identification of ICU shift leaders’ ad hoc decision-making. Decision-making of ICU charge nurses (n = 12) and physicians in charge (n = 8) was observed using a think-aloud technique in two university-affiliated Finnish ICUs for adults. The ad hoc decisions of ICU shift leaders were identified using an application of protocol analysis. In the next phase, a structured online question¬naire was developed to evaluate the immediate information needs of ICU shift leaders. A national survey was conducted in all Finnish, university-affiliated hospital ICUs for adults (n = 17). The questionnaire was sent to all charge nurses (n = 515) and physicians in charge (n = 223). Altogether, 257 charge nurses (50%) and 96 physicians in charge (43%) responded to the survey. The survey was also tested internationally in 16 Greek ICUs. From Greece, 50 charge nurses out of 240 (21%) responded to the survey. A think-aloud technique and protocol analysis were found to be applicable for the identification of the ad hoc decision-making of ICU shift leaders. During one day shift leaders made over 200 ad hoc decisions. Ad hoc decisions were made horizontally, related to the whole intensive care process, and vertically, concerning single intensive care incidents. Most of the ICU shift leaders’ ad hoc decisions were related to human resources and know-how, patient information and vital signs, and special treatments. Commonly, this ad hoc decision-making involved several multiprofessional decisions that constituted a bundle of immediate decisions and various information needs. Some of these immediate information needs were shared between the charge nurses and the physicians in charge. The majority of which concerned patient admission, the organisation and management of work, and staff allocation. In general, the information needs of charge nurses were more varied than those of physicians. It was found that many ad hoc deci-sions made by the physicians in charge produced several information needs for ICU charge nurses. This meant that before the task at hand was completed, various kinds of information was sought by the charge nurses to support the decision-making process. Most of the immediate information needs of charge nurses were related to the organisation and management of work and human resources, whereas the information needs of the physicians in charge mainly concerned direct patient care. Thus, information needs differ between professionals even if the goal of decision-making is the same. The results of the international survey confirmed these study results for charge nurses. Both in Finland and in Greece the information needs of charge nurses focused on the organisation and management of work and human resources. Many of the most crucial information needs of Finnish and Greek ICU charge nurses were common. In conclusion, it was found that ICU shift leaders make hundreds of ad hoc decisions during the course of a day related to the allocation of resources and organisation of patient care. The ad hoc decision-making of ICU shift leaders is a complex multi-professional process, which requires a lot of immediate information. Real-time support for information related to patient admission, the organisation and man¬agement of work, and allocation of staff resources is especially needed. The preliminary information integration model can be applied when real-time enterprise resource planning systems are developed for intensive care daily management
Resumo:
Tämän pro gradu -tutkielman aiheena on kääntäminen ja viestintä vieraalla kielellä Suomen ulkoasiainministeriön rahoittamissa kansalaisjärjestöjen kehitysyhteistyöhankkeissa. Tutkielman on tarkoitus kartoittaa kyseisten kehitysyhteistyöhankkeiden kääntämiseen ja vieraskieliseen viestintään liittyviä tarpeita ja -käytäntöjä. Aihetta ei ole tutkittu laajasti muutoin, joten empiirinen osuus on erityisen merkittävässä roolissa. Tutkielman alussa esitellään ulkoasiainministeriön laatimia suomalaisten kansalaisjärjestöjen kehitysyhteistyöhankkeiden ehtoja ja ohjeita, jotka ovat kyseiselle tutkimukselle olennaisia. Tutkielman teoreettinen osuus koostuu lähinnä metodologisesta pohdinnasta, koska aiempaa tutkimustietoa on vähän. Tutkimusmetodien analysointia on painotettu myös siksi, että empiirisellä osuudella on niin suuri merkitys. Tutkielman empiirinen aineisto on yhtäältä peräisin tutkijan havainnoista, jotka saatiin omia varhaisempia hankehallinnointikokemuksia hyödyntäen sekä osallistuvan havainnoinnin menetelmää käyttäen kahden opiskelijajärjestön kehitysyhteistyöhankkeista vuosien 2009 ja 2012 välisenä aikana. Toisaalta aineisto on kerätty kyselytutkimuksen vastauksista. Kysely lähetettiin 35 suomalaiselle kansalaisjärjestölle, joiden kehitysyhteistyöhankkeita Suomen ulkoasiainministeriö rahoittaa. Järjestöt valittiin satunnaisotannalla. Empiirisen aineiston analyysistä ilmeni muun muassa, että tutkijan alkuperäinen hypoteesi kehitysyhteistyöhön liittyvien tekstien kääntämisen yleisyydestä pitää osittain paikkansa, vaikka tekstejä käännettiinkin kansalaisjärjestöissä vähemmän kuin tutkija odotti. Tutkimusaineisto ei ole kuitenkaan tarpeeksi laaja, jotta tuloksia voitaisiin yleistää, sillä kansalaisjärjestöt, niiden hankkeet, käännöstarpeet ja asiantuntemus osoittautuivat odotetusti hyvin erilaisiksi. Tulokset sisältävät asiaa myös esimerkiksi järjestöissä kääntävien ja vieraalla kielellä viestivien taustoista. Jatkotutkimukset ovat kuitenkin tarpeen, ja mahdollisia tutkimusaiheita on runsaasti.
Resumo:
The objective of this study was to find out the factors that affect customer profitability in the not-for-profit case company. The customer profitability was examined in two different segments of the customer base. The effects that price, cost and the amount of services provided have on the profit margin were studied. The distribution of profitability among the customers and the effect of certain characteristics, such as size of the customer measured in services purchased, on the profitability were analyzed. The theoretical framework was built around customer profitability and the use of customer profitability information in a not-for-profit organization. The present use of customer profitability information and the possibilities of using the results of this research in the case company were presented. Quantitative research methods were used in the empirical part of the study. The results indicate that the two customer segments have differences in their buying behaviors which affect the profitability and thus the measures taken to improve the profitability should be considered with the different characteristics of the customers in mind. Finally the limitations of the study were discussed as possible further research topics.
Resumo:
The intent of this research was to develop a model that describes the extent to which customer behavioral intentions are influenced by service quality, customer satisfaction and customer perceived value in the business-to-business service context. Research on customer behavioral intentions is quite fragmented and no generalized model has been presented. Thus, there was need for empirical testing. This study builds on the services marketing theory and assesses the relationships between the identified constructs. The data for the empirical analysis was collected via a quantitative online survey and a total of 226 usable responses were obtained for further analysis. The model was tested in an employment agency service setting. The measures used in this survey were first assessed by using confirmatory factor analysis (CFA) after which the hypothesized relationships were further verified using structural equation modeling (SEM) in LISREL 8.80. The analysis identified that customer satisfaction played a pivotal role in the model as it was the only direct antecedent of customer behavioral intentions, however, customer perceived value showed a strong indirect impact on buying intentions via customer satisfaction. In contrast to what was hypothesized, service quality and customer perceived value did not have a direct positive effect on behavioral intentions. Also, a contradicting finding with current literature was that sacrifice was argued to have a direct but positive impact on customer perceived value. Based on the findings in this study, managers should carefully think of their service strategies that lead to their customers’ favorable behavioral intentions.
Resumo:
Mobile technology has been employed in banking for already two decades. However, its significance this far has been modest. It is expected that the industry will change a lot in the future. Elements of this change include tightening of competition, considering customer’s individual and changing needs, becoming involved in customer’s life and being where customers are. The goal of this study is to explore these fields with regard to Finnish banking as well as investigate selected consumers’ views towards this kind of new service approach. It can be divided into three questions: • What kinds of mobile services does the Finnish banking industry currently offer for consumers and what expectations do experts and consumers have towards them? o What is consumers’ attitude towards a context-aware service approach in the banking industry and what are the suggested tools for it? o What factors define clients’ adoption intentions towards the new context-aware service approach? Which factors do they consider most important? In order to create the framework for the study, both Finnish and foreign scientific and professional literature considering evolution of the industry and innovation adoption has been used. The empirical part of the study consists of 11 interviews, including 6 expert interviews and 5 consumer interviews. The results show that the selected consumers reacted very positively to the suggested new service approach that considers them as a person and aims at simplifying their banking. The consumers appreciated especially solutions that simplified their everyday banking. Also proactive actions from a bank was considered important especially in everyday banking, as long as the customer was able to define the amount and way of contacts he received. According to the findings banks should aim at supporting their customers more than they do now. However, they also need to pay attention to not irritate their customers by excessive contacts. Banks should also open-mindedly introduce new technologies to their customers. Key words
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The objective of this thesis was to study organizational renewal from the customer orientation perspective. Customer orientation is divided into customer relationship management and customer knowledge, which both are important components of customer related organizational renewal capabilities. The study was conducted in knowledge intensive business service firms, which are required to renew their strategy, operations and processes constantly in order to gain and sustain competitive advantage. In the empirical research, two companies were studied, both offering services to their customers. The analysis was done in two phases; first each case was analyzed individually and then the cases were compared in a cross-case analysis. The most important finding was that customer orientation is considered important but it is not being utilized for organizational renewal in full capacity.
Resumo:
Tämän diplomityön tärkeimpänä tavoitteena on kuvata kohdekonsernin ydinprosessi asiakasrajapinnasta takuutarkastukseen sekä sitä tukevat prosessit riittävällä tarkkuudella. Lisäksi tavoitteena on laatia kuvaamisen pohjalta yksinkertainen työkalu yksittäisten hankkeiden johtamisen sekä sisäisen koulutuksen tarpeisiin. Tavoitteena on työn kautta edistää konsernin strategisten tavoitteiden saavuttamista. Työ jakautuu teoria- ja empiriaosaan. Teoriaosassa luodaan viitekehys työn empiriaosalle. Se pitää sisällään prosessiajattelun ja prosessijohtamisen käsittelyä sekä prosessien kuvaamisen ja niiden suorituskyvyn mittaamisen teoreettista taustaa. Työn empiria- eli käytännön osassa kuvataan konsernin strategian mukainen ydinprosessi ja määritetään siihen porttimallin mukaiset portit sekä niissä tarkastettavat minimivaatimukset. Lisäksi esitellään ydinprosessia tukevia prosesseja ja laaditaan suorituskykymittaristo sekä käsitellään jatkuvaa parantamista konsernissa käytännössä. Käytännön osan lopussa esitellään kuvauksen pohjalta laadittu työkalu sekä sen tuomat mahdollisuudet. Teoriaosa on luonteeltaan kirjallisuustutkimus, joka muodostuu kirjojen ja artikkelien pohjalta. Empiriaosassa on sekä tapaustutkimuksen että konstruktiivisen tutkimuksen piirteitä ja menetelminä siinä on käytetty haastatteluja, palavereita ja havainnointia. Empiriaosassa on hyödynnetty myös konsernin omaa aineistoa. Keskeisimpiä tuloksia ovat ydinprosessin kuvaus sekä sen pohjalta laadittu konsernin tarpeisiin vastaava konkreettinen työkalu. Lisäksi tuloksena voidaan pitää havaittua prosessiajattelun edistymistä konsernissa. Kohdekonsernin ydinprosessi koostuu kuudesta vaiheesta: 1) asiakastarpeiden selvitys/myynti, 2) tarjous- ja sopimusvaihe, 3) suunnittelu, 4) työmaavaihe, 5) ennakkotarkastus- ja luovutusvaihe ja 6) loppuselvitys- ja takuuvaihe. Ydinprosessin vaiheet muodostuvat määriteltyjen porttien kautta ja ne muodostavat konsernin prosessikartan rungon.
Resumo:
Diplomityön tavoitteena oli selvittää etäluentamittareiden mahdollistamia tuotteita ja palveluita sekä niiden toteutettavuutta Mäntsälän Sähkö Oy:ssä. Työssä perehdytään yksityisasiakkaille suunnattuihin palveluihin, joita mittaritekniikka mahdollistaa. Mittarit tulee olla asennettuna 80%:lle verkkoyhtiön sähkönkäyttöpaikoista vuoteen 2014 mennessä. Mäntsälän Sähköllä mittareiden vaihtoprojektin alkamisen vuoksi haluttiin selvittää mahdollisten uusien tuotteiden toteutettavuutta. Työssä esitellään Mäntsälän Sähkö Oy:lle tulevan mittarijärjestelmän. Mittarijärjestelmä käyttää eri tietoliikennetapoja, jotka ovat GPRS, RS485 ja radio. Työ sisältää internet-paneelina suoritetun asiakaskyselyn, jossa selvitettiin asiakkaiden tarpeita ja mielipiteitä mahdollisten uusien tuotteiden osalta. Työssä käsiteltäviä tuotteita ovat kuormanohjaus, kysynnän hintajousto, spot-hinnoittelu, laskutus sekä raportointipalvelu. Kulutuksen hintajousto, kuormanohjaus ja spot-hinnoittelu toimivat toisiaan tukevina tuotteina. Tasasuuruista laskutusta voisi tarjota toteutuneen kulutuksen mukaisen laskutuksen ohessa lisäpalveluna. Raportointipalvelu internetissä on hyvä tapa toimittaa asiakkaalle lain velvoittamat tiedot.
Resumo:
Consumers increasingly demand convenience when dealing with companies and therefore it is important to provide professional, diverse and speedy service via customer’s preferred communication channel. These interactions between the customer service and customer have a critical role in customer’s future purchasing decisions. Those customers who don't receive satisfactory customer service are willing to do business with another company that charges more but offers better customer service. This study identifies the critical success factors for the customer service in order to improve the customer service according to the company’s mission and meet customer expectations. Case study is used as a research method and data is collected via observation, archival records and interviews during a time span of fourteen months. The analysis suggests three critical success factors: voice support, scalable and flexible customer service and customer service champions. The study further analyzes the improvement measures according to the critical success factors concluding the Business Process Outsourcing to be the most proper to proceed with. As a conclusion of the study, critical success factors enable achieving the goals of the customer service and align operations according to the company’s mission. Business Process Outsourcing plays important role in improving the customer service by allowing fast expansion of new service offering and obtaining specialized workforce.