A influ��ncia das tecnologias self-service banc��rias no comportamento dos clientes residentes nos A��ores

Disserta����o de Mestrado em Ci��ncias Econ��micas e Empresariais

Avalia����o dos contributos do neuromarketing na gest��o da marca

Disserta����o de Mestrado em Ci��ncias Econ��micas e Empresariais.

Os retalhistas nas redes sociais : perce����o dos consumidores

Disserta����o de Mestrado em Ci��ncias Econ��micas e Empresariais.

O webmarketing e o perfil de consumidor online: estudo de caso da Delta Q

Mestrado em Controlo de Gest��o e dos Neg��cios

Modelos de avalia����o a edif��cios habitacionais na cidade de Ponta Delgada : abordagem hed��nica

Disserta����o de Mestrado, Gest��o de Empresas (MBA), 19 de Fevereiro de 2016, Universidade dos A��ores.

Edi����o de revista para p��blico com mais de 50 anos

Projeto de mestrado apresentado �� Escola Superior de Comunica����o Social como parte dos requisitos para obten����o de grau de mestre em Jornalismo.

Os millennials em Portugal: estudo explorat��rio a partir de um coorte et��rio sobre engagement consumidor-marca

Disserta����o apresentada �� Escola Superior de Comunica����o Social como parte dos requisitos para obten����o de grau de mestre em Publicidade e Marketing.

Efeito pa��s de origem e etnocentrismo: caso dos vinhos espumantes italianos

Disserta����o de Mestrado Mestrado em Empreendedorismo e Internacionaliza����o Orientada por Mestre Anabela Ribeiro

Literacia em sa��de e alimenta����o saud��vel : os novos produtos e a escolha dos alime

Resumo Com o objectivo de contribuir para entender o n��vel de literacia em sa��de dos consumidores e verificar a rela����o entre esta e o comportamento no consumo de alimentos (consumerismo), foi efectuado um inqu��rito por question��rio que incluiu a tradu����o para Portugu��s do Newest Vital Sign,�� (2008) Pfizer Inc. Used with permission (NVS). Este instrumento foi aplicado a uma amostra estratificada, de 384 indiv��duos com mais de 15 anos de idade, da regi��o da Grande Lisboa, distribu��da de acordo com o Census 2001. A n��vel de literacia em sa��de foi avaliado atrav��s da vers��o Portuguesa do NVS que consiste numa ���ferramenta��� onde se fornece aos inquiridos uma s��rie de informa����es relacionadas com a sa��de, nomeadamente a informa����o nutricional constante de um r��tulo, devendo estes fazer a demonstra����o das suas capacidades de utiliza����o dessa informa����o respondendo a quest��es. Dos resultados recolhidos verifica-se que existe uma rela����o directa entre a literacia em sa��de e a escolaridade, constatou-se ainda uma associa����o entre a literacia em sa��de e o comportamento consumerista no consumo de alimentos assim como com um comportamento de consumo pautado pela consci��ncia ecol��gica. De salientar ainda a rela����o estatisticamente significativa entre a literacia em sa��de e a neofilia alimentar. No entanto os indiv��duos mais idosos, com menores habilita����es liter��rias e de menor rendimento s��o mais neof��bicos N��o existe rela����o entre o g��nero e a literacia em sa��de. O NVS, agora dispon��vel na l��ngua portuguesa, constitui num contexto de promo����o da sa��de, uma ajuda em termos de Sa��de P��blica. Abstract Aiming to contribute to the understanding of consumer���s health literacy, and to verify the relation between health literacy and consumerism in food consumption, a validation of an inquiry, that include the Portuguese version of the Newest Vital Sign, �� (2008) Pfizer Inc. Used with permission (NVS) was performed. Afterwards this epidemiologic instrument was applied to a convenience sample (384 individuals, over 15 years old) of the population of ���Grande Lisboa���, distributed accordingly to Census 2001. Health literacy was evaluated by the Portuguese version of NVS and consists in a tool by which a number of health-related information, in this case nutritional information written in a food label, is used to demonstrate one���s ability to use that information answering to questions. From the results it is possible to verify that there is a close relation between health literacy and general literacy (school years), it was also possible to observe an association among health literacy, consumer behaviour and ecological consumption of food products. It is of relevance the fact that an association between health literacy and food neophilia is statistically significant. Nevertheless older individuals, with lower health literacy and income are the most neophobic. There is no statistical association between gender and health literacy. The Portuguese version of NVS is an essential tool to evaluate the population health literacy in a hea

An��lise das determinantes �� receptividade ao bluetooth marketing pelo consumidor portugu��s ��� um estudo emp��rico

With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tablets). Taking advantage of mobile devices services (bluetooth networks, Wi-Fi, WAP, SMS service, MMS) as a vehicle to approach and communicate with consumers, bluetooth technology is a potential way of mobile marketing to become increasingly less invasive to consumers. This study seeks to answer the question "what factors may motivate the Portuguese consumer to adopt the bluetooth marketing?". According to the literature review on the concept of mobile marketing, bluetooth marketing and consumer behaviour theories, we propose a conceptual model capable of investigating the relationships between the determinants of responsiveness to bluetooth marketing. The empirical study developed from a set of hypotheses and implementation of an online questionnaire to a sample of 755 respondents, demonstrated that there is a relationship between factors such as, technology ease of use, file exchanging and influence of peers, and the receptivity to bluetooth marketing. Also information value of mobile advertising messages, such as entertainment and personalization relates to responsiveness. The consumer���s perceived control over mobile promotional messages and the safety features of the technology, also showed a positive relationship with the receptivity to bluetooth marketing.

Internationalization strategy: HOLOS Mobile - Angola

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

"Jo��ozinho", Hospital de S. Jo��o do Porto: A proposal for a brand identity for the new pediatric hospital

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Why is the make-up consumption in Portugal so low?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Nestum vs private labels: A renewed identity for Nestum

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Product communication strategies: Emotional versus rational communication strategies and attitude change on children consumers

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics