Suomalaisen muotikaupan kansainvälistymisen motiivien vaikutus operaatiomuodon valintaan

Muotikaupan kansainvälistymisen motiivien vaikutusta operaatiomuodon valintaan on aikaisemmin tutkittu niukasti. Tutkijoiden painopiste on ollut lähinnä kansainvälistymisen motiivien selvittämisessä ja eri operaatiomuotojen soveltuvuuden analysoimisessa. Pro gradu -tutkielman tavoitteena on esittää, miten muotikaupan kansainvälistymisen motiivit vaikuttavat operaatiomuodon valintaan suomalaisen yrityksen näkökulmasta. Teorialähtöisen kvalitatiivisen case-tutkimuksen primääriaineisto kerättiin teemahaastatteluin Venäjälle kansainvälistymistä pohtivasta yrityksestä. Tutkimustulokset todistavat muotikaupan kansainvälistymisen motiivien vaikuttavan merkittävästi operaatiomuodon valintaan, mutta motiivien ohella vaikuttavat myös muut tekijät, tärkeimpinä kontrollin tarve ja kohdemaan markkinaolosuhteet. Lisäksi keskeisenä vaikuttavana tekijänä on huomioitava valikoiman sopeutustarve kohdemarkkinoilla. Tulokset osoittavat motiivien sekä muiden tekijöiden ja operaatiomuodon valinnan välisen, kontekstisidonnaisen, kausaalisuhteen lisäksi karkealla tasolla vaikuttavien tekijöiden keskinäistä tärkeysjärjestystä ja vaikutusastetta operaatiomuodon valintaan.

Taloushallinnon palvelukeskuksen perustaminen julkiselle sektorille ja sen haasteet

Tutkielman tarkoituksena oli selvittää taloushallinnon palvelukeskuksen perustamista julkiselle sektorille sekä suunnitteluvaiheen ja toiminnan alkuvaiheen mahdollisia kriittisiä seikkoja. Tavoitteena oli selvittää, kuinka ne voidaan minimoida, jotta hankkeesta tulee onnistunut. Lisäksi tutkielmassa käytiin läpi seikkoja, jotka ovat johtaneet palvelukeskuksien perustamiseen, palvelukeskuksille asetettuja tavoitteita sekä lyhyesti palvelukeskuksen ja sen asiakkaiden välistä palvelusopimusta. Tutkielma toteutettiin laadullisena tutkimuksena keräämällä aineistoa julkisella sektorilla toimivista taloushallinnon palvelukeskuksista. Sen lisäksi suoritettiin haastatteluita kunnallisessa palvelukeskuksessa sekä sen asiakasorganisaatiossa. Tulokset osoittivat, että palvelukeskuksen perustamiseen ja toiminnan alkuvaiheeseen liittyvät riskit ovat julkisen sektorin palvelukeskuksissa pitkälti samoja. Tutkimus osoittaa, että minimoidakseen riskit, tulee palvelukeskuksen perustamiseen käyttää riittävästi aikaa, jotta haasteellisimmat seikat ehditään huomioimaan sekä arvioimaan lisäresurssien tarve oikein.

Virtual Professional Network as a Value Creator in the Dental Business

The research of virtual professional networks has been enormous but the lack of research in the dental field was obvious. This study focuses on those uses and gratifications, and motives of participants that a virtual pro-fessional network should fulfil. The aim of this study is to understand the factors behind the successful virtual professional network, and motives of participants that support a particular business network’s building up for contributing its further success. In this study the focus is on particular mo-tives, needs and benefits of participants that are significant for the net-work’s further development. The study will explore relevant scientific research and theory that is char-acteristic in networking, and theories of user’s needs and motives. Empiri-cal data was collected from dental professionals by net based question-naire that was sent by e-mail. Data analysis was done by quantitative fac-tor analysis. The findings of this study were obvious that virtual knowledge of implantology is inadequate and knowledge is rather difficult to find in the Internet. Sharing of virtual knowledge, net-learning and communication were seen to improve the quality of impolantological professionalism and also the development of these areas was experienced essential. On the grounds of this study a host of a virtual professional network can focus on those aspects that serve the users at best, can develop professionalism in implantology and can profit in its own business operations.

Hemmet som ethos : en idéhistorisk studie av hur hemmet som ethos blev evident i hälsosysterns vårdande under 1900-talets första hälft

The home as ethos, an ethical dimension of human beings, is this study’s focus of interest. Can the home as ethos comprise motive and driving force for a human being? This dissertation has a mainly hermeneutic approach with a Caring Science interpretive horizon. Firstly, the purpose of this study is to develop the concept “home” through etymological and semantic analysis. The concept’s Caring Science content is also investigated. Secondly, the purpose of this study is to investigate, through the use of a history of ideas method, how the home as ethos is made visible and evident in public health nurses’ caring during the first half of the 20th century. Which motives compromise the driving force behind public health nurses’ caring? Which idea patterns are stressed? Material for the study’s concept determination consists of tymological dictionaries as well as Swedish language dictionaries published from 1850 – 2001. The results of the concept determination provide a preliminary idea-model, where dimensions such as ethos as a human being’s innermost room, human beings’ manner of being, and the metaphor “my home is my castle” are stressed. These results comprise the background of the history of ideas portion of the study. The study’s history of ideas investigation occurs through the evaluation and interpretation of historical sources focusing on the caring provided by public health nurses. Public health nurses comprise both the context and prevalent traditions during the time-period studied. The historical sources consist of three different types of sources, namely textbooks, archived material, and the professional nursing journals Epione and Sairaanhoitajatarlehti. The purpose is to rediscover fundamental idea-patterns through the thematic structuring of the patterns appearing in the historical sources. Three main idea-patterns and underlying themes are rediscovered: love- a fire which burns inside human beings; reverence for human beings and home; and the honor of responsibility. The emerging patterns are tightly interwoven and form a pattern. A new interpretation occurs, widening the study’s horizon and leading to the emergence of the theory-model’s contours. The study’s theory-model is formed from three different levels. Ethos as a human being’s innermost room- the spirit, encompasses a human being’s value base and the spirit that he/she is permeated with. Fundamental values are converted into an internal ethic, becoming visible in human beings’ manner of being- the manner of conduct. The metaphor “my home is my castle”- the tone, symbolizes the room where a human being’s abstract or concrete being lives. The spirit, the ethos, is expressed in a home’s culture and atmosphere, that is to say the tone of a home or how one lives in a room. Communion is a significant component in the creation of a culture and atmosphere. This study’s theory-model gives rise to a new perspective that can generate new patterns of action. The study’s theory-model results in a new historically-based view that create new patterns of action in care and Caring Science today.

Growth through internationalization of Russian SMEs in Finland

The study examines Russian SMEs motives, needs, prospects and constrains to enter Finland through Lappeenranta. Russian entrepreneurship is a young phenomenon in Finland. The present research becomes a first guide in understanding of Russian SMEs’ capabilities for establishing their subsidiaries in Finland. The extensive model of different theoretical approaches was created for evaluating Russian SMEs growth and internationalization opportunities. The findings of the research indicated that Russian growing companies chose the internationalization to continue their development. Many Finland’ positive conditions were evaluated as important for the Russian entrepreneurship. Finland was the first European country of the expansion to the European Union, for the Russian SMEs established the subsidiaries in Lappeenranta. Their motives for entering Finland were usually based on market and resource views. Generally, the Russian SMEs establish a new company in Finland only when they have sufficient capabilities and resources for internationalization. Entering Finland the Russian firms make better the allocation of their natural, financial and human resources.

DISAGREEING OVER EVALUATIVES: PREFERENCE, NORMATIVE AND MORAL DISCOURSE

Abstract Why would we argue about taste, norms or morality when we know that these topics are relative to taste preferences, systems of norms or values to which we are committed? Yet, disagreements over these topics are common in our evaluative discourses. I will claim that the motives to discuss rely on our attitudes towards the standard held by the speakers in each domain of discourse, relating different attitudes to different motives -mainly, conviction and correction. These notions of attitudes and motives will allow me to claim that different domains of evaluative discourse have a different distribution of disagreements driven by them.

Sähköisten hankintamenettelyjen taloudelliset yritysvaikutukset

Pro gradu -tutkielmassa tutkitaan julkisissa hankinnoissa käyttöön otettavien uusien sähköisten menettelyjen, sähköisen huutokaupan ja dynaamisen hankintajärjestelmän, yritysvaikutuksia. Ydintutkimustehtävänä on tutkia, millaisia taloudellisia vaikutuksia sähköisillä menettelyillä tulee olemaan yrityksiin niiden tarjotessa palveluita tai tavaroita julkiselle sektorille ja mitkä ovat sähköisten menettelyjen käytön motiivit. Tutkielman teoriaosa on pohja empiiriselle tutkimukselle, jossa aineistona on käytetty suppeaa kyselytutkimusta, haastatteluja ja lisäksi materiaalia on tuotettu analysoimalla hallinnollisten kustannusten määrää sähköisissä hankintamenettelyissä. Yritysvaikutusten arvioinnissa tarkasteltiin sähköisten hankintamenettelyjen käytön motiiveja. Motiiveiksi tunnistettiin tehokkuuden tavoittelu, kustannussäästöt, ajankäytön ja henkilöresurssien käytön tehostaminen sekä avoimuus. Tutkimuksessa onnistuttiin todentamaan edellä mainittuja tekijöitä taloudellisilla malleilla. Määrälliset ja laadulliset tutkimustulokset osoittavat kokonaisuudessaan tuloksellisella tavalla sähköisten hankintamenettelyjen käytön motiiveita ja vaikutuksia yrityksiin. Sähköisillä hankintamenettelyillä voidaan perustellusti tehostaa hankintaprosessia ja saavuttaa kustannussäästöjä. Monia yleisiä yritysten julkisiin hankintoihin pääsyn esteinä pitämiä seikkoja voitaisiin vähentää tai poistaa käyttämällä sähköisiä hankintoja. Sähköistä huutokauppaa ja dynaamista hankintajärjestelmää koskevan lainsäädännön luodessa puitteet menettelyiden käytölle, tulee menettelyjen käyttöönoton motiivien ja kannustimien riittävyyttä seurata. Hallinnollisten kustannusten väheneminen ja muiden esteiden pieneneminen ei välttämättä synnytä pysyvää kannustinvaikutusta, vaan hankintaprosessia tulee pyrkiä sähköistämään kokonaisvaltaisesti myös muissa hankintalain mukaisissa hankintamenettelyissä ja kilpailuttamisen ulkopuolisissa hankinnan osa-alueissa kuten laskuttaminen, maksatus ja tilaus.

Hankintatoimen järjestäminen julkisella sektorilla ja yhteishankintayksikön motiivit ja haasteet – case: KL-Kuntahankinnat Oy

Tämän tutkielman tavoitteena on selvittää, miten hankintatoimi on järjestetty Suomen julkisella sektorilla ja erityisesti mitä motiiveja ja haasteita liittyy case-yrityksen toimintaan. Teoriaosan kirjallisuus-katsauksen avulla tarkastellaan hankintatoimen järjestämistä julkisella sektorilla ja tutkimus painottuu erityisesti kuntasektoriin, sillä suurin osa julkisista hankinnoista tehdään juuri kuntasektorilla. Tavoitteena on lisäksi löytää sopivia viitekehyksiä liittyen lisäarvon tuottamiseen ja arvontuotto-logiikkaan sisäisille asiakkaille yhteishankintayksikön toiminnassa. Empiirisen osan materiaali on koottu haastattelujen perusteella. Tavoitteena on hyödyntää löydettyjä malleja case-yrityksen toiminnan tarkastelussa ja mahdollisesti sen kehittämisessä. Nykyisillä rakenteilla ja toimintamalleilla kunnat eivät selviä niille osoitetuista tehtävistä, sillä kunta-alalla perusongelma on edelleen se, että menot kasvavat nopeammin kuin tulot. Tämä vaatii uusia toimintatapoja ja rakenteita. Yhteishankintayhtiö KL-Kuntahankinnat Oy:n tarjoama ydinpalvelu on tuoda tarjoamansa hankintapalvelun avulla selkeää lisäarvoa kunta-asiakkailleen. Yritys hyödyntää keskitettyä hankintamallia ja toiminnan sen motiivit liittyvät asiantuntijuuteen, asiakkaille tuotettaviin kustannus- ja prosessisäästöihin, erikoistumisella saavutettaviin etuihin ja toiminnan tehokkuuden kasvuun sekä asiakkaiden omaan oppimiseen.

Kansainvälisen tutkinto-opiskelijan korkeakoulun arviointi ja valinta

Tämän tutkimuksen tarkoitus on ymmärtää kansainvälisen opiskelijan korkeakoulun arviointi- ja valintaprosessia tutkimalla korkeakouluun liittyvien attribuuttien tärkeyttä, eri maiden ja koulujen valintajoukkoa, päätöksentekojärjestystä ja minkälainen rooli opiskelijan asenteilla, motiiveilla, arvoilla, sitoutumisella ja mielipiteen kysymisellä muilta ihmisiltä on tässä prosessissa. Tutkimuksen teoreettisessa osassa keskitytään kuluttajan päätöksentekoprosessiin, attribuuttien rooliin tässä prosessissa ja kuinka opiskelijan asenteet, motiivit, arvot, sitoutuminen ja mielipiteen kysyminen muilta ihmisiltä vaikuttavat arviointi- ja valintavaiheissa. Tutkimuksen empiirinen osa toteutettiin kvantitatiivisella metodilla ja aineisto kerättiin internetkyselyllä toukokuun 2011 aikana. Tutkimusjoukko koostuu 84 kaupallisen alan kansainvälisestä opiskelijasta, jotka opiskelevat 16 eri korkeakoulussa Suomessa. Vastausprosentti oli 13,5 %. Tutkimustulokset osoittavat, että eri koulujen ja maiden valintajoukko on suuri, päätös koulutusohjelmasta on tärkein ja on monia eri attribuutteja, jotka ovat tärkeitä kun arvioidaan ja valitaan korkeakoulua ulkomailta. Tutkimuksen merkittävin tulos on, että opiskelijan henkilökohtaiset arvot ja asenteet vaikuttavat opiskeluun liittyviin motiiveihin, jotka taas edelleen vaikuttavat attribuuttien tärkeyteen, joiden perusteella opiskelija arvioi ja valitsee oppilaitoksen.

Astringent Food Compounds and Their Interactions with Taste Properties

Astringency is traditionally thought to be induced by plant tannins in foods. Because of this current research concerning the mechanism of astringency is focused on tannin‐protein interactions and thus on precipitation, which may be perceived by mechanoreceptors. However, astringency is elicited by a wide range of different phenolic compounds, as well as, some non‐phenolic compounds in various foods. Many ellagitannins or smaller compounds that contribute to astringent properties do not interact with salivary proteins and may be directly perceived through some receptors. Generally, the higher degree of polymerization of proanthocyanidins can be associated with more intense astringency. However, the astringent properties of smaller phenolic compounds may not be directly predicted from the structure of a compound, although glycosylation has a significant role. The astringency of organic acids may be directly linked to the perception of sourness, and this increases along with decreasing pH. Astringency can be divided into different sub‐qualities, including even other qualities than traditional mouth‐drying, puckering or roughing sensations. Astringency is often accompanied by bitter or sour or both taste properties. The different sub‐qualities can be influenced by different astringent compounds. In general, the glycolysation of the phenolic compound results in more velvety and smooth mouthdrying astringency. Flavonol glycosides and other flavonoid compounds and ellagitannins contribute to this velvety mouthdrying astringency. Additionally, they often lack the bitter properties. Proanthocyanidins and phenolic acids elicit more puckering and roughing astringency with some additional bitter properties. Quercetin 3‐O‐rutinoside, along with other quercetin glycosides, is among the key astringent compounds in black tea and red currants. In foods, there are always various other additional attributes that are perceived at the same with astringency. Astringent compounds themselves may have other sensory characteristics, such as bitter or sour properties, or they may enhance or suppress other sensory properties. Components contributing to these other properties, such as sugars, may also have similar effects on astringent sensations. Food components eliciting sweetness or fattiness or some polymeric polysaccharides can be used to mask astringent subqualities. Astringency can generally be referred to as a negative contributor to the liking of various foods. On the other hand, perceptions of astringent properties can vary among individuals. Many genetic factors that influence perceptions of taste properties, such as variations in perceiving a bitter taste or variations in saliva, may also effect the perception of astringency. Individuals who are more sensitive to different sensations may notice the differences between astringent properties more clearly. This may not have effects on the overall perception of astringency. However, in many cases, the liking of astringent foods may need to be learned by repetitive exposure. Astringency is often among the key sensory properties forming the unique overall flavour of certain foods, and therefore it also influences whether or not a food is liked. In many cases, astringency may be an important sub‐property suppressed by other more abundant sensory properties, but it may still have a significant contribution to the overall flavour and thus consumer preferences. The results of the practical work of this thesis show that the astringent phenolic compounds are mostly located in the skin fractions of black currants, crowberries and bilberries (publications I–III). The skin fractions themselves are rather tasteless. However, the astringent phenolic compounds can be efficiently removed from these skin fractions by consecutive ethanol extractions. Berries contain a wide range of different flavonol glycosides, hydroxycinnamic acid derivatives and anthocyanins and some of them strongly contribute to the different astringent and bitterness properties. Sweetness and sourness are located in the juice fractions along with the majority of sugars and fruit acids. The sweet and sour properties of the juice may be used to mask the astringent and bitterness properties of the extracts. Enzymatic treatments increase the astringent properties and fermented flavour of the black currant juice and decrease sweetness and freshness due to the effects on chemical compositions (IV). Sourness and sweetness are positive contributors to the liking of crowberry and bilberry fractions, whereas bitterness is more negative (V). Some astringent properties in berries are clearly negative factors, whereas some may be more positive. The liking of berries is strongly influenced by various consumer background factors, such as motives and health concerns. The liking of berries and berry fractions may also be affected by genetic factors, such as variations in the gene hTAS2R38, which codes bitter taste receptors (V).

Employer Branding in Power Industry

Companies invest in employer branding in order to get good applicants, retain employees and create the image of a great employer. Employer branding will become more prominent in the future because companies strive to gain competitive advantage. Power industry is an internationally remarkable field of business. Energy and the solutions of power technology are always needed and there is a major need for new experts in power industry. The competition of talented workforce will increase because of the decrease in working-age population. The fundamental purpose of this study is to examine what kind of motives and practices company has for employer branding in power industry. The objective is to find out the benefits of employer branding and how it is targeted towards potential and current employees. In addition, the aim is to examine whether companies see employer branding as a process and what kind of processes they have for employer branding. The theoretical contribution of this study is based on literature review, which provides a better understanding of employer branding. The empirical part is a qualitative case study of two large and international companies in the field of power industry. Employer branding in the case companies is examined using theme interviews. According to this study, employer branding is a significant part of companies’ business in power industry. The main motives for employer branding are better employer image, more efficient recruitment and improved job satisfaction. Employer branding is communicated and targeted according to target group. Recruitment and educational co-operation are the main objects of employer branding towards potential employees, whereas training and development are an essential part of employer branding towards current employees. This study also discovers that there is some kind of process aspect in the background of employer branding.

Uusien uhkakuvien luominen: tapaus 'kiinalaiset kybersoturit' : lingvistinen uhka-analyysi kyberdiskurssista

Since his inauguration, President Barack Obama has emphasized the need for a new cybersecurity policy, pledging to make it a "national security priority". This is a significant change in security discourse after an eight-year war on terror – a term Obama announced to be no longer in use. After several white papers, reports and the release of the so-called 60-day Cybersecurity Review, Obama announced the creation of a "cyber czar" position and a new military cyber command to coordinate American cyber defence and warfare. China, as an alleged cyber rival, has played an important role in the discourse that introduced the need for the new office and the proposals for changes in legislation. Research conducted before this study suggest the dominance of state-centric enemy descriptions paused briefly after 9/11, but returned soon into threat discourse. The focus on China's cyber activities fits this trend. The aim of this study is to analyze the type of modern threat scenarios through a linguistic case study on the reporting on Chinese hackers. The methodology of this threat analysis is based on the systemic functional language theory, and realizes as an analysis of action and being descriptions (verbs) used by the American authorities. The main sources of data include the Cybersecurity Act 2009, Securing Cyberspace for the 44th Presidency, and 2008 Report to Congress of the U.S. - China Economic and Security Review Commission. Contrary to the prevailing and popularized terrorism discourse, the results show the comeback of Cold War rhetoric as well as the establishment of a state-centric threat perception in cyber discourse. Cyber adversaries are referred to with descriptions of capacity, technological superiority and untrustworthiness, whereas the ‘self’ is described as vulnerable and weak. The threat of cyber attacks is compared to physical attacks on critical military and civilian infrastructure. The authorities and the media form a cycle, in which both sides quote each other and foster each other’s distrust and rhetoric. The white papers present China's cyber army as an existential threat. This leads to cyber discourse turning into a school-book example of a securitization process. The need for security demands action descriptions, which makes new rules and regulations acceptable. Cyber discourse has motives and agendas that are separate from real security discourse: the arms race of the 21st century is about unmanned war.

Perheyritysten sukupolvenvaihdoksiin liittyvät inhimilliset seikat reviirikäyttäytymisen näkökulmasta

Tutkimuksen tavoitteena on ymmärtää perheyritysten sukupolvenvaihdoksiin liittyviä inhimillisiä tekijöitä reviirikäyttäytymisen avulla. Tarkasteltavia inhimillisiä seikkoja ovat esimerkiksi osapuolten väliset suhteet, tunteet ja käyttäytyminen. Reviirikäyttäytymisen teorialla on selitetty esimerkiksi ihmisten, ryhmien ja organisaatioiden käyttäytymistä, mutta perheyritysten sukupolvenvaihdoksissa sitä ei ole koskaan aiemmin hyödynnetty. Reviirikäyttäytymisenä pidetään toimintaa, jolla yksilö ilmaisee omistajuuden tunteitaan hänelle tärkeää ja merkityksellistä objektia kohtaan. Tutkimuksen perusteella perheenjäsenten välillä esiintyy reviirikäyttäytymistä. Luopuja ja seuraaja merkitsevät ja puolustavat reviireitään, sillä työtehtävistä ja vastuista joudutaan neuvottelemaan toisen osapuolen kanssa. Tutkimushavainnot selittävät luopujan ja seuraajan reviirikäyttäytymistä, ja auttavat ymmärtämään heidän tunteiden ja käyttäytymisen motiiveja. Lisäksi tutkimus kuvaa ja selittää reviirikäyttäytymisen seurauksia, jotka voivat olla sekä positiivisia että negatiivisia. Tutkimuksen loppuun on koottu neuvoja, joiden avulla perheyritykset pystyvät kohtaamaan sukupolvenvaihdoksiin kuuluvia inhimillisiä haasteita.

Future trends of Finnish cement based construction

The construction material sector, as a capital intensive industry, is highly vulnerable to rapid fluctuations in the economic cycles. In Finland this was witnessed especially during the late 2000s, as in 2007 and 2008 the demand for several construction materials exceeded their supply and right after this, in 2009 the demand collapsed fast as a result of an international recession. These factors brought about the need to study the future trends of the market place of the commissioning company, Finnsementti Oy. As reliable short term market forecasts for the sector are difficult to compose, the study concentrates primarily in examining and identifying the trends that are likely to affect the Finnish cement industry, and as an extension, the concrete industry in a frame of 10 to 15 years. The study’s scope comprehends also the examination of the domestic construction sector, as it represents the end user industry of both cement and concrete. These motives for the study produce the research problem, which is to conduct a trend analysis for cement based building in the Finnish market area in the 2020s. The theoretical frame for composing a trend analysis in the case of this study is twofold. This is due to the fact that both, the macro and micro environments of the examined industries are studied. The main methods used are the PESTE-model (macro) and Porter’s five forces model (micro). The study applies a qualitative approach and the data is gathered by interviewing a group of experts from the cement, concrete and construction industries. The result of the paper is an overall trend analysis for the Finnish cement based building sector, which is based on ‘sub trend analyses’ concerning four identified sub-sectors of the Finnish construction industry. The results are a combination of findings from these sub-sectors and the analyzed data that deals with the studied sector’s macro and micro environment. The conclusions provide an overall picture of the examined sectors’ potential future as a whole and by defined sub-sectors of the construction industry. The recognition of future trends in different areas of the construction industry can be applied as a means for an industry actor’s decision making and in estimating the types of construction that are likely to grow or decline. Finally, based on the analyzed data and conclusions, the commissioning company is provided with a brief SWOT analysis, that provides additional tools for decision making and planning processes regarding the future.

Strategic outsourcing of R&D: The location-specific advantages of India to the pharmaceutical industry

Companies are increasingly under pressure to be more efficient both in terms of costs and overall performance and thus, they seek new ways to develop their products and innovate. For pharmaceutical industry it can take several decades to launch a new drug to the markets. Since pharmaceutical industry is one of the most research-intensive industries, is outsourcing one way to enhance the R&D processes of such companies. It is said that outsourcing to offshore locations is vastly more challenging and complicated than any other exporting activity or inter-company relationship that has evoked a lot of discussion. By outsourcing strategically, companies must also thoroughly focus on transaction costs and core competences. Today, the suppliers are looked for beyond national boundaries and furthermore, the location of the outsourcing activity must also be thoroughly considered. Consequently, the purpose of this study is to analyze what is known of strategic outsourcing of pharmaceutical R&D to India. In order to meet the purpose of the study, this study tries to answer three sub-questions set to it: first, what is strategic outsourcing, second, why pharmaceutical companies utilize strategic outsourcing of R&D and last, why pharmaceutical companies select India as the location for outsourcing their R&D. The study is a qualitative study. The purpose of the study was approached by a literature review with systematic elements and sub-questions were analyzed through different relevant theories, such as theory of transaction costs, core competences and location advantages. Applicable academic journal articles were comprehensively included in the study. The data was collected from electronic journal article databases using key words and almost only peer-reviewed, as new as possible articles were included. Also both the reference list of the included articles and article recommendations from professionals generated more articles for inclusion. The data was analyzed through thematization that resulted in themes that illuminate the purpose of the study and sub-questions. As an outcome of the analysis, each of the theory chapters in the study represents one sub-question. The literature used in this study revealed that strategic outsourcing of R&D is increasingly used in pharmaceutical industry and the major motives to practice it has to do with lowering costs, accessing skilled labor, resources and knowledge and enhancing their quality while speeding up the introduction of new drugs. Mainly for the above-mentioned motives India is frequently chosen as the target location for pharma outsourcers. Still, the literature is somewhat incomplete in this complex phenomenon and more research is needed.