791 resultados para Research method


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The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

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This work aims at understanding the intergenerational relationships between grandparents and grandchildren in contemporary society. To this end, we analyze two works of Children's Literature as a form of manifestation of the importance of symbolic exchanges between generations. Selected Menina Nina: duas razões para não chorar, Ziraldo (2002) and A menina, o cofrinho e a vovó by Cora Coralina (2009). We adopt a psychoanalytic reading as a reference for analysis, since it excels in psychic construction of the individual, his unconscious design and its interaction with the socio-cultural environment , which allows to explore and reflect on the links between generations , thus serving as a research method and interpretation of relationships within the family . We confirm our hypothesis with writers - grandparents, here represented by Ziraldo and Cora Coralina, which produced works that highlight the experience with their grandchildren. Thus, grandparents, grandchildren and readers are active in recovery and symbolic transmission characters.

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Pós-graduação em Direito - FCHS

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This is a bibliometric study on the evolution of research on the topic Strategy as Social Practice, from 2009 to 2014. The general objective is to produce bibliometric indicators that show how scientific studies on the strategy as social practice They have evolved in the Brazilian scene. It was considered as a database articles published on the topic in scientific events EnANPAD and 3Es, both of ANPAD - National Association of Graduate Studies and Research in Administration. Studies in strategy have a traditional and historical approach, rooted in the determination of strategies based on scientific knowledge acquired by the managers of the senior management of organizations. Opposing this trend, there are emerging studies in strategy, seeking to evaluate the strategic practice within organizations in various areas, and on some occasions without a decision expected by the traditional approach strategy. To this end, it conducted a theoretical study, descriptive and quantitative approach being used bibliometrics as a research method. They were selected and analyzed 53 articles using descriptive statistical techniques. The results show that studies on the subject are recent and still needs more specific and aligned studies determining the strategy as a social practice

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This study was conducted in partnership with the Extension Project in Education Environmentally Semente Viva and it is an assessment of the environmental education methodology applied by the Group in 2014, at the Municipal School Sylvio de Araújo, in Rio Claro- SP. The implemented methodology was named Programa Eco Escolas- Semente Viva and it was based on the use of certain bases of the Eco-Schools program, created by the FEE (Foundation for Environmental Education), with some adjustments in accordance with the goals of the Group. The study followed the participatory research method, and the data collection gave up through participant observation, literature and documentary. The chapters present the description and analysis of the events that represent the implementation process of the Programa Eco Escolas- Semente Viva. The meetings with the community and environmental education activities with children from 1st to 4th year are described in detail, and is given regarding the analysis of situations, from the point of view of one of the members of the Semente Viva Group

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Innovation is an essential factor for obtaining competitive advantages. The search for external knowledge sources for product creation, which can contribute to the innovation process, has become a constant among companies, and users play an important role in this search. In this study, we aimed to analyze user’s involvement in the product development process based on open innovation concepts. We used the unique case study research method. This study was carried out in an automotive company that has developed a project of a concept car involving user’s through the Web 2.0. With such scope, the research demonstrates that users can contribute not only with generation of ideas but also with the innovation process itself.

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This study aims at identifying which environmental management practices computer companies located in Brazil are adopting, and classifying these companies according to the evolutionary stages of environmental management. For such, the case study research method was used at three companies. Results show that environmental management in the sector is geared towards compliance with laws and eco-efficiency, aimed at cutting costs. It was concluded that classification does not occur in a linear manner with defined borders, and that the multinational companies located in Brazil are greatly influenced by their foreign head offices, which are at more advanced evolutionary stages.

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Pós-graduação em Saúde Coletiva - FMB

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Educação Escolar - FCLAR

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação Escolar - FCLAR