Gay men, Gaydar and the commodification of difference

Purpose – The purpose of this paper is to investigate information communications technologies (ICT)-mediated inclusion and exclusion in terms of sexuality through a study of a commercial social networking web site for gay men. Design/methodology/approach – The paper uses an approach based on technological inscription and the commodification of difference to study Gaydar, a commercial social networking site. Findings – Through the activities, events and interactions offered by Gaydar, the study identifies a series of contrasting identity constructions and market segmentations that are constructed through the cyclic commodification of difference. These are fuelled by a particular series of meanings attached to gay male sexualities which serve to keep gay men positioned as a niche market. Research limitations/implications – The research centres on the study of one, albeit widely used, web site with a very specific set of purposes. The study offers a model for future research on sexuality and ICTs. Originality/value – This study places sexuality centre stage in an ICT-mediated environment and provides insights into the contemporary phenomenon of social networking. As a sexualised object, Gaydar presents a semiosis of politicised messages that question heteronormativity while simultaneously contributing to the definition of an increasingly globalised, commercialised and monolithic form of gay male sexuality defined against ICT

On mind, mediation and meaning-making

This paper takes inspiration from the integrative model of human mind proposed by Brinkmann (2011, 2012) and argues that the kind of integration that he seeks to attain can only be achieved if the model focuses on the processes that underlie the functioning of the human mind and not on the entities that these processes produce or function by. An alternative integrative model is thus proposed. In the first part of the paper the process of meaning-making will be explored. It will be argued that an integrative conceptualisation of human mind needs to take into account pre-reflective and unmediated as well as reflective and mediated states through which meanings become constructed. In the second part of the paper the idea of semiotic mediation will be explored. It will be argued that an integrative model of human mind needs to focus not only on different kinds of mediators, but also explain how these are used reflectively and non-reflectively by individuals themselves and visibly or invisibly by others in our everyday interactions.

Some Reflections on the Emergence of Multimodal Assemblages of Meaning

In this commentary I reflect upon the conceptualisation of human meaning-making, utilised in the two target articles, that relies heavily on speech as the main mode of semiosis and considers time only in its chronological form. Instead I argue that human existence is embodied and lived through multiple modalities, and involves not only sequential experience of time, but also experience of emergence. In order to move towards a conception of meaning-making that takes this into account, I introduce the social-semiotic theory of multimodality (Kress 2010) and discuss notions of ‘real duration’ (Bergson 1907/1998) and ‘lived time’ (Martin-Vallas 2009). I argue that dialogical (idiographic) researchers need to develop analytic and methodological tools that allow exploring the emergence of multimodal assemblages of meaning in addition to trying to avoid the monologisation of complex dynamic dialogical phenomena.

Abductive translation studies : The art of marshalling signs

This dissertation contributes to the fields of theoretical translation studies, semiotic translation theory, and the semiotics of translation. The aim of this work is to explore the alternative and potential which the semiotic approaches to translation entail from the viewpoint of contemporary translation studies. The overall objective is thus to show that a general semiotic translation theory, and in particular, a Peircean translation theory, are possible and indispensable. Furthermore, this study contributes to the semiotranslational approach and to its theory-building by developing the concept of abductive translation (studies). The specific theoretical frame of reference adopted in this study is provided by the semiotranslation introduced by Dinda L. Gorlée. This approach is primarily based on the semeiotic of Charles Sanders Peirce (1839 1914), and aims at a fusion of semiotics and translation studies. A more general framework is provided by the threefold background and material: the published and unpublished writings of Peirce, Peirce scholarship and Peircean-semiotic publications, as well as the translation-theoretical literature. Part One of this study concentrates on the justification, existence, and nature of the semiotic approaches to translation. This part provides a historical survey, a status report, and a discussion of this area of research, by employing the findings in a boundary-clearing that is multilayered both conceptually and terminologically. Part Two deals with Peircean semiotranslation. Here Gorlée s semiotranslational research is examined by focusing on the starting points, features, and development of semiotranslation. Attention is also paid to the state-of-the-art of semiotranslation theory and to the possibilities for future elaborations. Part Three focuses on the semiotranslational claim that translation is an abductive activity. The concept of abductive translation is based on abduction, one of Peirce s three modes of reasoning; at the same time Firstness, the category of abduction, becomes foregrounded. So abductive translation as a form of possibilistic translation receives here an extensive theoretical discussion by citing examples in which abduction manifests itself as (scientific) reasoning and as everyday contemplation. During this treatise, translation is first equated with sign action, then with interpretation and finally with reasoning. All these approaches appear to embody different facets of the same phenomenon Peirce s ubiquitous semiosis, and they all suggest that translation is inherently an intersemiotic activity in which a sign is inferred from another sign. Translation is therefore semiosis, semiosis is translation and interpretation, interpretation is reasoning, and so on ad infinitum all being manifestations of the art of marshalling signs. The three parts of this study are linked by the overall goal of abductive translation studies: investigation into abductive translation develops the theory of semiotranslation, and this enrichment of semiotranslation in turn constructs a semiotic paradigm within translation studies.

Changes in Beer Labels and their Meaning : A Holistic Approach to the Semiosic Process

The purpose of this study is to find a framework for a holistic approach to, and form a conceptual toolbox for, investigating changes in signs and in their interpretation. Charles S. Peirce s theory of signs in a communicative perspective is taken as a basis for the framework. The concern directing the study is the problem of a missing framework in analysing signs of visual artefacts from a holistic perspective as well as that of the missing conceptual tools. To discover the possibility of such a holistic approach to semiosic processes and to form a conceptual toolbox the following issues are discussed: i) how the many Objects with two aspects involved in Peirce s definition of sign-action, promote multiple semiosis arising from the same sign by the same Interpretant depending on the domination of the Objects; ii) in which way can the relation of the individual and society or group be made more apparent in the construction of the self since this construction is intertwined with the process of meaning-creation and interpretation; iii) how to account for the fundamental role of emotions in semiosis, and the relation of emotions with the often neglected topic of embodiment; iv) how to take into account the dynamic, mediating and processual nature of sign-action in analysing and understanding the changes in signs and in the interpretation of signs. An interdisciplinary approach is chosen for this dissertation. Concepts that developed within social psychology, developmental psychology, neurosciences and semiotics, are discussed. The common aspect of the approaches is that they in one way or another concentrate on mediation provided by signs in explaining human activity and cognition. The holistic approach and conceptual toolbox found are employed in a case study. This consists of an analysis of beer brands including a comparison of brands from two different cultures. It becomes clear that different theories and approaches have mutual affinities and do complement each other. In addition, the affinities in different disciplines somewhat provide credence to the various views. From the combined approach described, it becomes apparent that by the semiosic process, the emerging semiotic self intertwined with the Umwelt, including emotions, can be described. Seeing the interpretation and meaning-making through semiosis allows for the analysis of groups, taking into account the embodied and emotional component. It is concluded that emotions have a crucial role in all human activity, including so-called reflective thinking, and that emotions and embodiment should be consciously taken into account in analysing signs, the interpretation, and in changes of signs and interpretations from both the social and individual level. The analysis of the beer labels expresses well the intertwined nature of the relationship between signs, individual consumers and society. Many direct influences from society on the label design are found, and also some indirect attitude changes that become apparent from magazines, company reports, etc. In addition, the analysis brings up the issues of the unifying tendency of the visual artefacts of different cultures, but also demonstrates that the visual artefacts are able to hold the local signs and meanings, and sometimes are able to represent the local meanings although the signs have changed in the unifying process.

Mathematics, programming, and STEM

Learning mathematics is a complex and dynamic process. In this paper, the authors adopt a semiotic framework (Yeh & Nason, 2004) and highlight programming as one of the main aspects of the semiosis or meaning-making for the learning of mathematics. During a 10-week teaching experiment, mathematical meaning-making was enriched when primary students wrote Logo programs to create 3D virtual worlds. The analysis of results found deep learning in mathematics, as well as in technology and engineering areas. This prompted a rethinking about the nature of learning mathematics and a need to employ and examine a more holistic learning approach for the learning in science, technology, engineering, and mathematics (STEM) areas.

Det översättande jaget: homo significans – homo interpres

Abstract (The translating subject: Homo significans – homo interpres): A whole discipline, translation studies, is built around the translator’s acts and the translating event. What is the translating subject? How is (s)he working and why? I discuss some aspects of the translating subject, analyzed from literary translators’ descriptions of themselves in anthologies. Within the theoretical framework of semiotics and hermeneutics, I comment on the creative processes of literary translators, where they act as a medium in the translator’s space: an encounter of the author, the translator, and the reader. With respect to reading, interpreting, and translating a text, the translating subject is a homo interpres, i.e. a homo significans producing meaning. The goal of the translating subject is the chiasm of semiosis, the dynamic process when meaning is manifested in the semiosphere. The mission for the translating subject is to deal with the paradox: to create the same but other text. For the complexity of the act of reading, interpreting, and translating texts, I use the concept of palimpsest.

Archaeology and authenticity

In this master s thesis, I have discussed the question of authenticity in postprocessual archaeology. Modern archaeology is a product of the modern world, and postprocessual archaeology in turn is strongly influenced by postmodernism. The way authenticity has been understood in processual archaeology is largely dictated by the modern condition. The understanding of authenticity in postprocessual archaeology, however, rests on notions of simulation and metaphor. It has been argued by postprocessual archaeologists that the past can be experienced by metaphor, and that the relationship between now and then is of a metaphorical kind. In postprocessual archaeology, authenticity has been said to be contextual. This view has been based on a contextualist understanding of the meanings of language and metaphor. I argue that, besides being based on metaphor, authenticity is a conventional attribute based on habits of acting, which in turn have their basis in the material world and the materiality of objects. Authenticity is material meaning, and that meaning can be found out by studying the objects as signs in a chain of signification called semiosis. Authenticity therefore is semiosis.

Intertextualidad e intersemiosis en Macanudo (1- 6) de Liniers

Introducción: “A veces me gusta tomarme un tiempo para observar el mundo y ver lo increíble y lo frágil que es todo”, “Si te conocés desde chico con alguien, entonces podés ser chico cuando quieras”, “Mi nación es cualquier lugar donde alguien se abrace”. Expresiones como éstas cautivan a los lectores por su profundidad, su delicadeza, su capacidad de observación y de síntesis para nombrar los grandes temas de la existencia. La elección de cada palabra y su orden en la frase están cuidadosamente sopesados; hay un uso peculiar de los adjetivos y las estructuras sintácticas que contribuye a la densidad del discurso. Estos pequeños textos lingüísticos nos sitúan, por lo tanto, frente a lo que Roman Jakobson llamó la “función poética” del lenguaje. Este tipo de frases abundan en Macanudo, la tira creada por Ricardo “Liniers” Siri que, desde el año 2002, se publica diariamente en la última página de la sección Espectáculos del periódico argentino La Nación. La tira ha sido tan bien aceptada por el público que ya lleva una década en el diario y su autor ha reunido ese material en diez libros. Además de su poesía verbal, son muchos los factores que hacen de Macanudo una historieta especial, diferente de la mayoría. Por empezar, se trata de una tira que aloja las historias y ocurrencias de múltiples personajes, algunos fijos, otros esporádicos y unos cuantos que tan sólo viven un día. Los dibujos de Liniers complementan la escritura reforzando la configuración de un universo propio, dotado de sensibilidad, humor y ternura. En su espacio tienen lugar la reflexión filosófica y sociopolítica, así como cuestiones relacionadas con los vínculos humanos, la creación artística y, especialmente, el rol que ocupan el arte y la industria cultural en nuestra vida cotidiana...

La praxeología motriz aplicada al fútbol

XX,560 p.

Herramientas semióticas y currículo de matemáticas

Para la Educación Matemática, el uso de la tecnología computacional hoy, reviste particular interés investigativo en lo que respecta al aprendizaje de las matemáticas de nuestros niños y niñas en las instituciones escolares; dado que, la tecnología computacional posibilita el estudio (tratamiento) de los objetos matemáticos y sistemas de representación y las representaciones semióticas que constituyen un elemento básico para entender la construcción del conocimiento de los estudiantes (Lupiañez, Moreno,1999) y desde las actividades cognitivas de representación inherentes a la semiosis: formación, tratamiento y conversión, de registros semióticos (Duval,1999).

Una revisión de la Cadena Datos-Información-Conocimiento desde el Pragmatismo de Peirce

La Cadena Datos-Información-Conocimiento (DIC), denominada “Jerarquía de la Información” o “Pirámide del Conocimiento”, es uno de los modelos más importantes en la Gestión de la Información y la Gestión del Conocimiento. Por lo general, la estructuración de la cadena se ha ido definiendo como una arquitectura en la que cada elemento se levanta sobre el elemento inmediatamente inferior; sin embargo no existe un consenso en la definición de los elementos, ni acerca de los procesos que transforman un elemento de un nivel a uno del siguiente nivel. En este artículo se realiza una revisión de la Cadena Datos-Información-Conocimiento examinando las definiciones más relevantes sobre sus elementos y sobre su articulación en la literatura, para sintetizar las acepciones más comunes. Se analizan los elementos de la Cadena DIC desde la semiótica de Peirce; enfoque que nos permite aclarar los significados e identificar las diferencias, las relaciones y los roles que desempeñan en la cadena desde el punto de vista del pragmatismo. Finalmente se propone una definición de la Cadena DIC apoyada en las categorías triádicas de signos y la semiosis ilimitada de Peirce, los niveles de sistemas de signos de Stamper y las metáforas de Zeleny.

O desenho da comunicação como conhecimento

As últimas décadas do séc. XX assistiram a um crescente protagonismo do Design de Informação que, desde então, tem sofrido inúmeras formas e designações, num processo de afirmação e auto descoberta. A proliferação de dados disponíveis deu ao design e em particular a este ramo do desenho para a compreensão, uma visibilidade crescente e a responsabilidade de encontrar, a partir da informação, novos meios para a construção de sentido. Do design à engenharia informática, são várias as disciplinas que convergem hoje nesse desígnio ainda que sob diferentes modelos e ferramentas. Esta convergência promove uma comparação entre modelos, que tendem a ser tanto mais valorizados quanto mais objectivas as representações. De Playfair a Bertin, as representações gráficas dos últimos duzentos anos têm-se situado no âmbito de disciplinas como a Economia, Sociologia ou a Gestão, explorando metáforas funcionais com vista à evidência da tradução numérica. O Design, enquanto mediador cultural e através do Desenho, tende a acrescentar ao mesmo exercício uma dimensão narrativa ou ilustrativa, convocando a própria existência do autor na interpretação dos mesmos dados numéricos. Com esta investigação, novos processos de semiose se oferecem, associando à objectividade dos dados quantitativos, a subjectividade da cultura formulada a partir do indivíduo enquanto intérprete. Na procura do conhecimento, reconhece-se assim que o desenho da informação ganha competências pela mediação da experiência, religando ética, técnica e estética.

Sobre el valor de la verdad: una crítica a Richard Rorty

En el presente texto se sostiene, con Rorty, que la verdad no es una propiedad de hechos –ni mucho menos de objetos–. Sin embargo, contra Rorty, se afirma que asumir esta posición no implica la eliminación del concepto de verdad de nuestros discursos teóricos y filosóficos, esto es, que sigue teniendo sentido hacer una reflexión filosófica sobre la verdad. La estrategia para mostrar esto es abiertamente pragmatista: se inicia con el análisis de las prácticas de los hablantes para mostrar que no adquirimos los mismos compromisos cuando atribuimos verdad y cuando atribuimos justificación (sección 1); posteriormente, se evidencia en qué sentido la distinción filosófica entre verdad y justificación es útil socialmente (sección 2); y para finalizar, se muestra que dicha distinción no entraña ninguna metafísica misteriosa (sección 3).