Scientific concepts and public policies: Semiotic-cultural obstacles concerning intergroup and intercultural relationships

I attempt to articulate Jahoda's (2012) critical reflections regarding definitions of culture in recent cross-cultural studies and Moghaddam's (2012) claims of an omnicultural imperative to guide the elaboration of public policies for managing relationships among human groups from different cultural origins. For this, I will approach some aspects of the socio-historical and ontogenetic roots of the notion of culture. The notion of culture and the consequent public policies involving intercultural managing are being transformed as our global society develops. It has been proposed that some ways of dealing with the culture of the other are crucial to achieve awareness in respect of one's own cultural positioning when making science and attempting social interventions. Finally, the experience of Brazilian psychologists working on challenges faced by Amerindians dealing with the national society they live in will be presented as a pioneering work aiming to interfere in the development of public policies ethically concerned with the assurance of cultural integrity of currently marginalized social groups.

Amerindian anthropology and cultural psychology: Crossing boundaries and meeting otherness` worlds

Addressing integrative possibilities between psychology and anthropology, this paper aims to design conceptual linkages between semiotic-cultural constructivist psychology and the anthropological theory of Amerindian perspectivism. From the psychological view, it is the interdependence between the structural and processual dimensions of the personal culture that makes parallels with Amerindian perspectivism fruitful. This anthropological frame proposes an experiment with native conceptions, which I argue similar to what Baldwin (1906) called sembling. Hence, it can be considered an active imitation of otherness` viewpoint in order to approach indigenous worlds. It is supposed that this procedure leads to the emergence of new symbolic elements configuring the cultural action field of each agency in interaction. It is proposed that ""making-believe`` the Amerindian is convergent with the dialogic-hermeneutic approach of semiotic-cultural constructivism. As a result of the present integrative effort, is designed a meta-model that multiplies the genetic process of concrete symbolic objects.

The complex construction of psychological identities in Palestine: Integrating narratives and life experiences

Palestinian youth is challenged by multiple discourses in the process of constitution of its identity. This discursive multiplicity, characteristic of contemporary global societies, is confronted with personal life experiences, giving meaning to primarily nebulous affective impacts in the social environment. Starting from a semiotic-cultural perspective in cultural psychology one can establish a link between the notion of master narrative used by Hammack (2010) and the notion of myth-using the conception of ideology as a bridge that articulates both. Antinomies in the self-biographic narratives presented and discussed by Hammack (2010) support the master narrative of Palestinian identity and enter into interactions with other psychological identities of the interviewed youngsters, such as their religious tradition and secular education. Symbolic elements that are brought to the identity-making process by the diverse narratives are to be seen as resources for the comprehension of life experiences, demanding an integrative effort in the face of what is known and unknown in relation to alterity.

Improving reflective writing in higher education : A social semiotic perspective

Reflective skills are widely regarded as a means of improving students’ lifelong learning and professional practice in higher education (Rogers 2001). While the value of reflective practice is widely accepted in educational circles, a critical issue is that reflective writing is complex, and has high rhetorical demands, making it difficult to master unless it is taught in an explicit and systematic way. This paper argues that a functional-semantic approach to language (Eggins 2004), based on Halliday’s (1978) systemic functional linguistics can be used to develop a shared language to explicitly teach and assess reflective writing in higher education courses. The paper outlines key theories and scales of reflection, and then uses systemic functional linguistics to develop a social semiotic model for reflective writing. Examples of reflective writing are analysed to show how such a model can be used explicitly to improve the reflective writing skills of higher education students.

From Iron Horse to Rauta-airot - a Semiotic View on the Domestication of Metaphors in Literary Translation

The thesis concentrates on two questions: the translation of metaphors in literary texts, and the use of semiotic models and tools in translation studies. The aim of the thesis is to present a semiotic, text based model designed to ease the translation of metaphors and to analyze translated metaphors. In the translation of metaphors I will concentrate on the central problem of metaphor translations: in addition to its denotation and connotation, a single metaphor may contain numerous culture or genre specific meanings. How can a translator ensure the translation of all meanings relevant to the text as a whole? I will approach the question from two directions. Umberto Eco's holistic text analysis model provides an opportunity to concentrate on the problematic nature of metaphor translation from the level of a text as a specific entity, while George Lakoff's and Mark Johnson's metaphor research makes it possible to approach the question from the level of individual metaphors. On the semiotic side, the model utilizes Eero Tarasti's existential semiotics supported by Algirdas Greimas' actant model and Yuri Lotman's theory of cultural semiotics. In the model introduced in the thesis, individual texts are deconstructed through Eco's model into elements. The textual roles and features of these elements are distilled further through Tarasti's model into their coexistent meaning levels. The priorization and analysis of these meaning levels provide an opportunity to consider the contents and significance of specific metaphors in relation to the needs of the text as a whole. As example texts, I will use Motörhead's hard rock classic Iron Horse/Born to Lose and its translation into Rauta-airot by Viikate. I will use the introduced model to analyze the metaphors in the source and target texts, and to consider the transfer of culture specific elements between the languages and cultural borders. In addition, I will use the analysis process to examine the validity of the model introduced in the thesis.

Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe.

The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ticket sales; and its economic contribution. Despite this, the sustainable future of Edinburgh’s festivals is debated as Edinburgh, ‘the Festival City’, faces threats from other festival destinations. Festivals position Edinburgh creatively in contrast to the city’s traditionally perceived image as a cultural-historic centre. Despite this, little research has been undertaken into the creative and cultural significance of Edinburgh’s festivals, including the Fringe. This interdisciplinary research grounded in marketing, tourism, and festival and event management; and underpinned by constructivism, presents an understanding of types of brand relationships that exist between the Fringe and its primary stakeholders. This is achieved through defining both the Fringe brand image and its primary stakeholders; and applying these definitions to the development of a typology of Fringe-stakeholders’ brand relationships. The significance of this study is evident within its topic of inquiry and the research methods applied. In the little-considered arena of arts festivals and their stakeholders, this is the first in-depth study into the Fringe as a festival and festival brand. Within this, the definition of a Fringe brand image contributes to understanding the cultural and creative significance of the Fringe. Furthermore, this research contributes a unique understanding of the types of stakeholders that are engaged with the Fringe. The types of brand relationships that exist between these stakeholders and the Fringe are another significant contribution to knowledge and understanding. While specific to the present context, these findings may prove transferable to further festivals or events, and related areas and industries. The contribution made by this research to the methodological developments in festival and event studies is of additional significance. The application of visual research methods, including semiotic analysis and photo-elicitation within phenomenological interviews, has previously been applied in marketing, consumer, and tourism research, but not to the understanding of festival brands and stakeholders’ brand relationship types. Findings of this research illustrate that existing marketing and consumer brand frameworks and stakeholder theories are applicable to festivals. Further, it is possible to define ‘a’ Fringe brand image which is subjective and contradictory. The unique open-access and organic, operational model of the Fringe facilitates its many contributors, and consumers. Fringe stakeholders may be categorised according to their level of engagement with the Fringe (as primary or secondary) and their particular stakeholder role(s), which are varied and multiple. Fringe-stakeholder brand relationship types are overwhelmingly positive; and are based upon interpersonal relationship dimensions (including friendships, marriages, kinships and partnerships). Fringe-stakeholder brand relationship types can be classified therefore as having similar dimensions to those brand relationship types previously described for consumer products and brands.

Antropologia cinética : relações interpenetrantes entre a vida e a imagem

A incapacidade do ser humano perceber quem realmente é e o que faz no mundo atira-o para todo o tipo de situações que de alguma forma lhe sirvam de consolo e de recompensa. Dessa vulnerabilidade emerge o cogito do sonhador que, fruto dum impulso homeostático e de uma atividade psíquica em busca de autoconhecimento, o impulsiona para uma produção desmedida de conteúdos ficcionais e, consequentemente, o mergulha em infindáveis inferências semióticas. A tese que aqui se apresenta dedica-se, num primeiro momento, ao estudo da dependência do ser humano relativamente às imagens, às histórias e à ficção e seguidamente ao poder da animação – recurso cada vez mais utilizado como meio de comunicação emocional. Partindo da questão: Como a ficção nos humaniza e qual a pertinência da animação nesse contexto, tem-se por objetivo chegar a um novo entendimento sobre qual tem vindo a ser o papel da animação, nomeadamente quando esta reflete uma espécie de metonímia do próprio processo de vida e se torna num notável objeto de autorreflexividade humana. Contrariamente a outros estudos que recorrentemente entendem e analisam a animação como uma técnica cinematográfica, o trabalho que aqui se apresenta procurará revelar através duma abordagem transdisciplinar com base no construtivismo radical (uma teoria do conhecimento que reconhece a pluralidade de cunho biográfico e cultural das percepções e das perspectivas da realidade), a abrangência ontológica da animação. Ao se pretender enriquecer e validar as diversas descobertas, ir-se-á ainda triangular essas constatações com um estudo de caso que de forma convergente saliente os aspetos dinâmicos, holísticos e individuais da experiência humana no contexto daqueles que estão atualmente a vivenciar o fenómeno descrito.

Beyond the Veil: A Case Study of Context, Culture, Curriculum, and Constructivism at Dubai Women's College

This case study of curriculum at Dubai Women's College (DWC) examines perceptions of international educators who designed and implemented curriculum for female Emirati higher-educational students in the UAE, and sheds light on the complex social, cultural, and religious factors affecting educational practice. Participants were faculty and supervisors, mainly foreign nationals, while students at DWC are exclusively Emirati. Theories prominent in this study are: constructivist learning theory, trans formative curriculum theory, and sociological theory. Change and empowerment theory figure prominently in this study. Findings reveal this unique group of educators understand curriculum theory as a "contextualized" construct and argue that theory and practice must be viewed through an international lens of religious, cultural, and social contexts. As well, the study explores how mandated "standards" in education-in the form of the International English Language Testing System (IEL TS) and integrated, constructivist curriculum, as taught in the Higher Diploma Year 1 program-function as dual curricular emphases in this context. The study found that tensions among these dual emphases existed and were mediated through specific strategies, including the use of authentic texts to mirror the IEL TS examination during in-class activities, and the relevance of curricular tasks.

Somos patrimonio somos ciudad - marketing social del patrimonio cultural urbano: Plan del Eje Ambiental de la Avenida Gonzalo Jiménez de Quesada

En la actualidad, el patrimonio cultural se encuentra inmerso en un entorno dinámico y cambiante, caracterizado por la globalización y la diversidad, que planeta nuevos retos a su gestión. En el plano internacional dos modelos de marketing han dado algunas respuestas a esto, el economicista o tradicional y el específico de las artes y la cultura. Ambos modelos se basan en una noción materialista del patrimonio cultural, concebido como producto o como recurso patrimonial, y la existencia de cuatro elementos comunes de contexto: El mercado, la organización, el sistema de información y el marketing mix. Sin embargo, estos enfoques no le son aplicables al patrimonio urbano colombiano, porque su contexto es diferente, caracterizado por una dinámica nula o de mercado inexistente, sin fuerzas de mercado que atiendan por su valoración, conservación y preservación o garanticen su sostenibilidad, que está referido a bienes de carácter público, por cuyo consumo nadie está dispuesto a pagar de manera directa, cuya tutela está atribuida al Estado y frente al cual coexiste una pluralidad de actores. Por lo anterior, un modelo de marketing aplicable a dicho patrimonio cultural, debe construirse sobre lineamientos conceptuales de mayor complejidad e hibridación, que permitan una concepción integral de aquel y de su gestión.

Una nueva mirada a la frontera: diplomacia cultural como estrategia de integración en Norte de Santander y Táchira

El presente estudio de caso tiene como propósito analizar los aportes de diplomacia cultural al proceso de integración entre el departamento de Norte de Santander y el Estado de Táchira, ubicados en la frontera de la República de Colombia y la República Bolivariana de Venezuela, durante el periodo 2006-2013.Para explicar esto, en primer lugar, se describe el papel de la diplomacia cultural como herramienta de política exterior y, su relación con las fronteras y la integración. Posteriormente se analizan las estrategias de diplomacia cultural empleadas por Colombia para las zonas de frontera, a partir de los lineamientos de política exterior establecidos en el Plan Nacional de Desarrollo 2006-2010 y 2010-2014 y, finalmente se analizan los aportes de las estrategias de diplomacia cultural al proceso de integración de la frontera Norte de Santander-Táchira.

La cooperación cultural como herramienta para la reafirmación identitaria en el Grupo Visegrád y sus efectos en el posicionamiento del mismo dentro de la Unión Europea 2004-2012

El Grupo Visegrád es un escenario de cooperación multilateral, conformado por Polonia, República Checa, Eslovaquia y Hungría, el cual tiene como objetivo principal contribuir al cumplimiento de los intereses de dichos países, por medio de la financiación de proyectos culturales. El interés de esta monografía consiste en determinar la incidencia de la cooperación cultural en la reafirmación identitaria de cada uno de los miembros del Grupo y, por ende, en la manera como éstos se proyectan dentro de la Unión Europea. Así pues, se identifican los principales hechos históricos que han moldeado los intereses de los países del V4 y que condujeron a la creación de una estructura institucional sólida, que ha servido como plataforma para el accionar de dichos países dentro del bloque europeo. Se utiliza la perspectiva constructivista de Alexander Wendt, la cual permite entender la naturaleza de la cooperación y, su relación con las identidades y los intereses de los Estados.

The phenomenological, epistemological, and semiotic components of generalization

Resumen basado en el de la publicaci??n

Confucius, constructivism and the impact of continuing professional development on teachers of English in China

In this article we explore issues around the sustainability and appropriateness of professional development for secondary teachers of English in China offered by overseas providers from the perspective of teachers who completed courses at the University of Reading between 2003 and 2010. We start by offering an overview of English teaching in China. We then describe the collection and analysis of interviews and focus groups discussions involving former participants, their teaching colleagues and senior management, as well as classroom observation. Evidence is presented for changes in teachers’ philosophies of education directly attributable to participation in the courses; for improved teacher competencies (linguistic, cultural and pedagogical) in the classroom; and for the ways in which returnees are undertaking new roles and responsibilities which exploit their new understandings. Finally, we discuss the implications of these findings for both providers and sponsors of CPD for English language teachers. We conclude that the recognition of English as an essential element in the modernisation of China, together with the growing awareness of the weaknesses of traditional approaches to the teaching of the language, has opened up new spaces for dialogue concerning pedagogy and professional practice. It is clearly important, however, that new approaches to the teaching of English are presented in a way which allows teachers to decide which elements should be incorporated into their teaching and how.

Cidade Velha e Feliz Lusitânia: cenários do Patrimônio Cultural em Belém

A Tese foi motivada pela redescoberta do bairro da Cidade Velha, na cidade de Belém, estado do Pará, redescoberta da autora em sua infância e do bairro em si enquanto espaço da memória e marco para o risorgimento do Pará. Analisa os conceitos de Patrimônio na cidade moderna, bem como a construção de um imaginário mítico que povoa a memória dos cidadãos belemenses em três etapas: da Colonização Pombalina; da Belle Èpoque e do Novo Pará. A argumentação é construída a partir de narrativas de diversos atores que interagem com o bairro: moradores antigos, moradores novos, comerciantes, técnicos do patrimônio, bem como pela leitura de imagens que ajudam a contar a história do bairro e de como ele é visto enquanto patrimônio. O método etnográfico juntamente com a semiótica foram os guias para a leitura dos materiais escritos, orais e visuais, ajudando no posicionamento da pesquisadora nos papéis de antiga moradora, arquiteta e artista plástica. Traçando um panorama sobre os conceitos de Cultura presentes na Cidade Velha, desde a visão dos residentes até a dos planejadores do projeto Feliz Lusitânia, este trabalho monta um mosaico onde aparecem as arestas entre as concepções de patrimônio dos técnicos e dos segmentos sociais.

A critical analysis on "Active Learning" in the light of Cultural-Historical Activity Theory (CHAT): Implications to Physics Education and to experimental activities as a particular case.

This is a research paper in which we discuss “active learning” in the light of Cultural-Historical Activity Theory (CHAT), a powerful framework to analyze human activity, including teaching and learning process and the relations between education and wider human dimensions as politics, development, emancipation etc. This framework has its origin in Vygotsky's works in the psychology, supported by a Marxist perspective, but nowadays is a interdisciplinary field encompassing History, Anthropology, Psychology, Education for example.