Odin: a service for gamification of learning activities

Existing gamification services have features that preclude their use by e-learning tools. Odin is a gamification service that mimics the API of state-of-the-art services without these limitations. This paper describes Odin, its role in an e-learning system architecture requiring gamification, and details its implementation. The validation of Odin involved the creation of a small e-learning game, integrated in a Learning Management System (LMS) using the Learning Tools Interoperability (LTI) specification.

Behavior monitoring and behavioral exchange: an approach from geospatial technologies involving gamification techniques

Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.

Developing a gamification system to increase customer lifetime value at MyGon

There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.

Developing a gamification system to increase customer lifetime value at MyGon

There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.

Gamification e game-based learning: uma abordagem lúdica à aprendizagem

Relatório de estágio de mestrado em Ensino de Informática

Gamification as a means for employee motivation, personal engagement and behavioral outcomes: a gamification system developers’ perspective

A major challenge faced by companies today is the engagement gap at the workplace and how to motivate employees to engage in less intrinsically motivating work activities that are valuable for the organization. The objective of this study is to investigate gamification as a means for employee motivation and personal engagement that result in behavioral outcomes from the gamification developers’ perspective. Theories of work motivation and engagement are viewed in relation to gamification. The empirical part conducts a qualitative multiple-case study. The data is analyzed with the CAQDAS NVivo. The empirical findings suggest that gamification can enhance employee motivation, but careful consideration of extrinsic motivators is necessary to avoid their detrimental effect on intrinsic motivation. Employee self-determination is built through internalization of gamified system’s goals reaching autonomous motivation to engage in the target behavior. Employee engagement is built by fulfilling the psychological conditions of meaningfulness, safety and availability. The results suggest that gamification can build employee motivation and engagement leading to behavior change if designed with the business objectives in mind. Moreover, the gamified system needs to be renewed to address the changes in the business environment and reflect them in the employee behavior.

Designing gamification for collaborative learning in group work

Computer Supported Collaborative Learning (CSCL) is a teaching and learning approach which is widely adopted. However there are still some problems can be found when CSCL takes place. Studies show that using game-like mechanics can increase motivation, engagement, as well as modelling behaviors of players. Gamification is a rapid growing trend by applying the same mechanics. It refers to use game design elements in non-game contexts. This thesis is about combining gamification concept and computer supported collaborative learning together in software engineering education field. And finally a gamified prototype system is designed.

Efectos de los juegos de simulaci??n de empresas y Gamification en la actitud emprendedora en ense??anzas medias

Resumen basado en el de la publicaci??n

Gamification and the online retail experience

Purpose – As online retailing grows in importance there is increasing interest in the online customer experience. The purpose of this paper is to explore the role of gamification, the use of game mechanics, in enabling consumer engagement with online retailers. Design/methodology/approach – The research adopts a qualitative methodology carrying out 19 in-depth interviews with individuals who are frequent online shoppers. Findings – Findings support the importance of including game elements to enhance the retail experience. However, data also suggests that without appropriate management customers can subvert gamification strategies to create their own “games” which increases competitive pressure between retailers. Practical implications – The paper suggests ways in which retailers might more successfully “gamify” their online retail stores and reduce incidences of undesirable customer behaviour. Originality/value – This paper provides empirical support to the current paucity of research into the role of gamification in the context of the online retail experience.

Dai videogiochi al gaming: analisi del fenomeno della Gamification

Analisi sul fenomeno della Gamification

Gamification e micro-learning in app per l'apprendimento della matematica

Tesi sulla creazione di un'app che adotta i princìpi di gamification e micro-learning

Gamification: applicazioni sociali e mobili

L'obiettivo di questa tesi, in base all'analisi di atti di convegni e workshop, lettura di libri e articoli pubblicati in siti Web, in materie di gamification, è per prima cosa, spiegare il concetto della gamification, partendo da alcune definizioni date da ricercatori e progettisti di videogiochi, cercando di capire sia i fattori positivi, sia i fattori negativi. Si vogliono elencare e spiegare gli elementi di gioco che compongono la gamification, con particolare attenzione alle meccaniche, come punti, distintivi, premi e dinamiche, come competenza, espressione di sè, status sociale, elementi collegati tra di loro, analizzando quali meccaniche originano certe dinamiche. Si cercherà anche di analizzare la gamification sotto gli aspetti psicologici e di User Experience che innescano le motivazioni intrinseche ed estrinseche delle persone, le prime azionate dalle meccaniche, le seconde azionate dalle dinamiche della gamification e l'importanza di ciò nella progettazione di applicazioni gamificate. Si vogliono esaminare ed illustrare in generale, progetti i quali adottano tecniche di gamification, che spaziano dal fitness fino ad attività di marketing per capire i benefici riscontrati. Si vuole inoltre scoprire se ci sono dei validi presupposti per sviluppare App gamificate per smarphone, che sfruttino alcune specifiche tecniche dei dispositivi mobili come, connettività, il GPS ed i sensori come ad esempio, l'accelerometro ed altre tecnologie come il lettore NFC, QR-code. Infine, come caso di studio, saranno testate tre app per smarphone, Foursquare, tramite la quale un utente può consultare e lasciare consigli sui luoghi nelle sue vicinanze, Swarm, tramite la quale un utente oltre ad effettuare il check-in in un luogo, può vedere se ci sono amici nelle vicinanze e Waze, tramite la quale un utente può inviare ed apprendere informazioni relative al traffico.

Teorie e tecniche della gamification applicate alla vita reale

Gli elementi ludici aiutano a comprendere i bisogni del mondo in cui viviamo e rendono meno noiose quelle attività che normalmente non gratificano in modo sufficiente un individuo; la gamification viene definita come l'utilizzo di elementi di gioco in contesti non di gioco. In questo elaborato viene analizzato come si è evoluto il rapporto tra essere umano e gioco, come si è arrivati a definire la gamification e quali sono le parti atomiche che la compongono. Si analizzano diversi casi di successo in cui è stata implementata la gamification ed infine viene analizzato il mio progetto personale ParcheggioGratuito, in cui applico metodologie di gamification per facilitare il meccanismo di ricerca del parcheggio nella propria città.