Substrata Uralica : Studies on Finno-Ugrian Substrate in Northern Russian Dialects

The thesis consists of five articles and an introduction. It treats the problems of the Uralic substrate, most notably, the substrate toponyms, in the Russian dialects of Arkhangelsk region. The articles contribute to the general linguistic discussion concerning the nature of linguistic substrate and the outcome of language shift and to the onomastic discussion concerning the etymologisation and ethnic interpretation of substrate toponymy. Among the questions the articles scrutinised are the following: 1) How may phonetic and morphosyntactic substrate interference be verified? 2) How typical is the transfer of vocabulary in the case of a language shift? 3) How the borrowing of toponymy and appellative vocabulary are connected in the case of a language shift? 4) How does the etymologisation of the toponyms differ from the etymologisation of appellatives? 5) How reliable can the toponymic etymologies be? 6) How can the substrate language be identified? It is found that the substrate interference that can be meaningfully studied, from the point of view of historical linguistics, is predominantly lexical and not related to phonetics and morphosyntax, as presumed in many handbooks. New methods are outlined for the identification of substrate languages separately from the lexical, phonological and typological point of view by using the substrate toponymy as the main source of information on extinct languages. A reliability scale for the toponymic etymologies is developed that helps to identify the kinds of etymologies containing ethnohistorically meaningful information. The study also sheds light on questions related to Uralistics and Slavistics. The most important of these are the following: 1) Which Uralic languages were spoken in North Russia prior to Slavic? 2) When did the Slavicisation of the Finno-Ugrian population take place in the area of the Arkhangelsk Region? 3) What is the significance of the Finno-Ugrian substrate in northern Russian dialects to comparative Uralistics? 4) Are there any traces of pre-Uralic substrate languages in north-eastern Europe? The Finnic substrate languages, already identified by earlier studies, seem to have consisted of two groups, one of which was closest to the southern Finnic. Also, language(s) close to Sámi in some respects though not identical with it where spoken in pre-Slavic North Russia.

Försök till ett nordiskt mythologiskt lexikon, jemte ett sammandrag af finska mythologien /

"Ett sammandrag af finska mythologien" (65 p.) has special t.p. and title: Finska mythologien i sammandrag.

Arkeen pudonnut sibylla : Modernin naisen identiteetin rakentuminen Marja-Liisa Vartion romaanissa Kaikki naiset näkevät unia

A Sibyl fallen into everyday life. The enfolding of the identity of modern woman in Marja- Liisa Vartio s novel Kaikki naiset näkevät unia ( All Women Have Dreams ). --- Marja-Liisa Vartio played a remarkable part in renewing Finnish literature. My thesis examines her novel Kaikki naiset näkevät unia (1960), which describes the life of a middle-aged housewife, Mrs. Pyy ( Mrs. Hazel Hen ). She has moved from country to city and lives now in a suburb, in the Helsinki of the 1950 s. In Finnish literature, the novel is the first significant description of a modern city woman accomplished by modernistic means. My research examines the identity of a woman in the Finland of the 50 s, an epoch marked by the inevitable transition into modernity. My aim is to look into the ways in which the female identity enfolds in Kaikki naiset näkevät unia, how it takes its form, how it is described and commented. The primary method is contextual close reading; the novel is seen in the social, cultural and historical context of the time it was published. Essential elements in this study are literary motifs and images in the novel, and particularly transtextual relations as defined by Gérald Genette. The focus is on hypertextuality, intertextuality and paratextuality. Kaikki naiset näkevät unia emerges as a modern version of Madame Bovary by Gustave Flaubert. A woman s life spent in illusive dreaming is transferred from a 1900th century bourgeois town in France to a middle class Finnish suburb in the 1950 s. Vartio s novel is a variant of an ancient Finnish ballad I, a bird without a nest , making it into a modern narration of transition. The inner, mental journey from country to city is of great length, and the liminal life in a suburb does not make the passage any easier. Like the lyrical voices in the poetry of Edith Södergran, also Mrs. Pyy finds it hard to discover any values of sisterhood or those of ideal femininity in modern times. In earlier studies of Marja-Liisa Vartio s prose, stress has been laid on the discourse of her narrators and characters, as well as on its modern literary form. In this research, however, urgent allusions to paintings, old and new, are taken into account, since Mrs. Pyy mirrors herself against art, both classical and modern. Principal images in this context are Michelangelo s Sibyls in the ceiling of the Sistine Chapel, and a modern painting, which remains unidentified. Mrs. Pyy turns out to be a tragicomic character, who has magnanimous illusions about herself, but is compelled to accept the fact the she is only a mediocre person. She is nothing more than a first generation city dweller; she is not a modern, aloof outsider but a mere dilettante, who desperately tries to live out modern city life. Kaikki naiset näkevät unia is a striking picture of the 1950 s, a picture that is construed in the consciousness of Mrs. Pyy. We are shown everyday life growing more and more modern after the war and woman s role growing more and more subject to increasing pressure for change.

Betydelser i barnfamiljsbroschyrer : Systemisk-funktionell analys av den tänkta läsaren och institutionen

This thesis concerns Swedish and Finland-Swedish brochures to families with children, presenting family allowances from the social insurance institutions in the two countries. The aim of the study is to analyse what meanings are conveyed with reference to the conceivable reader and the institution in the brochures. The material consists of information brochures in Swedish from Kela, the social insurance institution of Finland, and Försäkringskassan, the Swedish social insurance agency, issued during 2003–2006. The general theoretical framework is systemic-functional linguistics (SFL) as presented by Halliday & Matthiessen (2004) and Holmberg & Karlsson (2006). The study consists of a quantitative study of the lexical choices of the social insurance brochures. Furthermore, a qualitative process and participant analysis is annotated with the UAM Corpus tool and the results are quantified. Speech functions and modal auxiliaries are analysed qualitatively. The analysis shows that material and relational processes are most common. The relational and verbal processes are used more in the Sweden-Swedish brochures, while the material processes are more common in the Finland-Swedish brochures. The participants in the brochures are the institution, mentioned by its name, and the conceivable reader, directly addressed with “you” (du). In addition, the referent “child” is often mentioned. The participants assigned for the reader are Actor, Receiver, Carrier and Speaker. In the Finland-Swedish texts, the reader is often an Actor, while the reader in the Sweden-Swedish texts is a Carrier. Thus, the conceivable reader is an active participant who takes care of his or her own matters using the internet, communicates actively to the institution and has legal rights and obligations. The institution is visible in the texts but does not have an active role as the name of the institution is mostly used in circumstances. The institution is not often a participant, but when it is, it is Actor, Receiver, Listener and Carrier, expecting the clients to address it. Speech functions are performed in different ways. For instance, questions structure the reading process and commands are realised by modal auxiliaries, not by imperatives. The most common modal auxiliary is kan (can, may), and another common auxiliary is ska (shall, must). Statements are surrounded by subordinate clauses and adverbs that describe situations and criteria. The results of the study suggest that the brochures in the two countries are similar, in particular when produced in similar ways, that is, when the Finland-Swedish texts are not translated. Existing differences reflect the differences in the institutions, the social insurance systems and the cultural contexts. KEYWORDS: Finland-Swedish, Swedish, comparative analysis, SFL, discourse analysis, administrative language, institutional discourse, institutional communication

Inarinsaamen käsitemetaforat

This study discusses the conceptual metaphors of Inari Saami, an endangered, indigenous, Finno-Ugrian language spoken in northern Finland. The research focuses on systematical mappings between source and target domains in conventional Inari Saami metaphors and metonymies. The research material consists of the Inarinsaamen idiomisanakirja [Inari Saami idiom dictionary] which has been compiled by the author in collaboration with an Inari Saami co-author; the Inarilappisches Wörterbuch; Inarinsaamelaista kansantietoutta [Inari Saami folk knowledge]; and Aanaarkiela čájttuzeh [Inari Saami sample texts]. The metaphors and metonymies found in these literary sources are divided into categories on the basis of the target domains and according to the classic model of Lakoff ja Johnson (1980). This method reveals the systematical recurrence of source domains inside each category and thus discovers the systematical patterns of metaphoric mapping, the conceptual metaphors . As a result 44 conceptual metaphors and 16 conceptual metonymies are presented through approximately 500 glossed examples. These findings are discussed against the background of what is known about the cognitive and neural processing of metaphors on the one hand, and what is known about Inari Saami culture on the other. This theoretical framework highlights culture as the underlying force behind conceptual metaphors. The recurring metonymies seem to follow a culturally salient indexicality. For example, the Inari Saami conceptual metonymy TIME IS NATURE reflects the seasonal changes in the year s cycle, which was the salient index of time in traditional Inari Saami culture. The recurring metaphors, for their part, follow a culturally salient iconicity. The conceptual metaphor PRIDE IS ANTLERS is based on an iconicity which is experienced and interpreted by the Inari Saami. A proud person is associated with a reindeer who shows off his impressive antlers. The conceptual metaphor/metonymy seems to be a reflection of culture rather than a cognitive means of understanding an abstract domain in terms of a concrete domain, as hypothesized by certain theoreticians. Repeating this study with other languages may lead to the possibility of typologizing the metaphorical systems of the world s languages and understanding the diversity of metaphor systems in the endangered languages of the world.

Anpassning i språkkontakt : Morfologisk och ortografisk anpassning av engelska lånord i svenskan

The study investigates the formal integration of English loanwords into the Swedish language system. The aim has been to analyse and describe the morphological/morphosyntactic and the orthographical integration of the loanwords. I have studied how the foreign language elements get accommodated to Swedish and which factors are relevant in the integration. The material for the study consists of Swedish newspapers published in Sweden and Finland in paper format (with a focus on the years 1975 and 2000) and newspapers in digital format on the net. The theoretical frame for the study is contact linguistics. The study is based on a sociolinguistic, structural and language political perspective on what language is, and what language contact is. The method used is usage-based linguistic analysis. In the morphological study of the loanwords, I have made both a quantitative and a qualitative study. I have analysed the extent to which loanwords show some indication of integration in Swedish, and to what extent they show no signs of integration at all. I have also analysed integration in relation to word classes i.e., how nouns, adjectives and verbs integrate and which factors are relevant for the result of the integration. The result shows that most loanwords (36 %) do not show any signs of being formally integrated in Swedish. They undergo neither inflectional, nor derivational changes. One fifth of the loanwords are inflected according to the rules of Swedish grammar. Nouns are generally more often than verbs placed in positions in the sentence where no formal adaption is needed. Almost all of the verbs in the material are inflected according to Swedish rules of grammar. Only 3 % of the loanwords are inflected according to English rules or are placed in an ungrammatical position in the sentence. The orthographical study shows that English loanwords very seldom get adapted to Swedish orthography. Some English vowel and consonant graphemes are replaced with Swedish ones, for example a, ay and ai are replaced with aj or ej (mail → mejl). The study also indicates that morphological integration is related to orthographical integration: loanwords that are inflected according to Swedish grammar are more likely to be orthographical integrated than loanwords that are inflected according to English grammar. The results also shows that the integration of loanwords are affected by mostly language structural factors and language political factors.

Nonverbal predication in Erzya : Studies on morphosyntactic variation and part of speech distinctions

This dissertation consists of four articles and an introduction. The five parts address the same topic, nonverbal predication in Erzya, from different perspectives. The work is at the same time linguistic typology and Uralic studies. The findings based on a large corpus of empirical Erzya data, which was collected using several different methods and included recordings of the spoken language, made it possible for the present study to apply, then test and finally discuss the previous theories based on cross-linguistic data. Erzya makes use of multiple predication patterns which vary from totally analytic to the morphologically very complex. Nonverbal predicate clause types are classified on the basis of propositional acts in clauses denoting class-membership, identity, property and location. The predicates of these clauses are nouns, adjectives and locational expressions, respectively. The following three predication strategies in Erzya nonverbal predication can be identified: i. the zero-copula construction, ii. the predicative suffix construction and iii. the copula construction. It has been suggested that verbs and nouns cannot be clearly distinguished on morphological grounds when functioning as predicates in Erzya. This study shows that even though predicativity must not be considered a sufficient tool for defining parts of speech in any language, the Erzya lexical classes of adjective, noun and verb can be distinguished from each other also in predicate position. The relative frequency and degree of obligation for using the predicative suffix construction decreases when moving left to right on the scale verb adjective/locative noun ( identificational statement). The predicative suffix is the main pattern in the present tense over the whole domain of nonverbal predication in Standard Erzya, but if it is replaced it is most likely to be with a zero-copula construction in a nominal predication. This study exploits the theory of (a)symmetry for the first time in order to describe verbal vs. nonverbal predication. It is shown that the asymmetry of paradigms and constructions differentiates the lexical classes. Asymmetrical structures are motivated by functional level asymmetry. Variation in predication as such adds to the complexity of the grammar. When symmetric structures are employed, the functional complexity of grammar decreases, even though morphological complexity increases. The genre affects the employment of predication strategies in Erzya. There are differences in the relative frequency of the patterns, and some patterns are totally lacking from some of the data. The clearest difference is that the past tense predicative suffix construction occurs relatively frequently in Standard Erzya, while it occurs infrequently in the other data. Also, the predicative suffixes of the present tense are used more regularly in written Standard Erzya than in any other genre. The genre also affects the incidence of the translative in uľ(ń)ems copula constructions. In translations from Russian to Erzya the translative case is employed relatively frequently in comparison to other data. This study reveals differences between the two Mordvinic languages Erzya and Moksha. The predicative suffixes (bound person markers) of the present tense are used more regularly in Moksha in all kinds of nonverbal predicate clauses compared to Erzya. It should further be observed that identificational statements are encoded with a predicative suffix in Moksha, but seldom in Erzya. Erzya clauses are more frequently encoded using zero-constructions, displaying agreement in number only.

Groteski suomalaisessa kirjallisuudessa : Neljä tapaustutkimusta

The grotesque in Finnish literature. Four case studies The topic of the dissertation is the grotesque in Finnish literature. The dissertation is twofold. Firstly, it focuses on the genre tradition of the grotesque, especially its other main branch, which has been named, following in Bakhtin s footsteps, subjective ( chamber ) grotesque, to be distinguished from carnivalistic ( public square ) grotesque. Secondly, the dissertation analyses and interprets four fictional literary works within the context of the grotesque genre, constructed on the basis of previous research and literature. These works are the novel Rakastunut rampa (1922) by Joel Lehtonen, the novel Prins Efflam (1953, transl. into Finnish as Kalastajakylän prinssi) by Sally Salminen, the short story Orjien kasvattaja (1965) by Juhani Peltonen, and the novel Veljeni Sebastian (1985) by Annika Idström. What connects these stirring novels, representing early or full modernism, is the supposition that they belong to the tradition of the subjective grotesque, not only due to occasional details, but also in a more comprehensive manner. The premises are that genre is a significant part of the work and that reading a novel in the context of the genre tradition adds something essential to the interpretation of individual texts and reveals meanings that might otherwise go unnoticed. The main characteristic of the grotesque is breaking the norm. This is accomplished through different means: degradation, distortion, inversion, combination, exaggeration and multiplication. The most significant strategy for breaking the norm is incongruence: the grotesque combines conflicting or mutually exclusive categories and elements on different levels. Simultaneously, the grotesque unravels categorisations and questions our way of perceiving the world. The grotesque not only poses a threat to one s identity, but can also pose a threat to the cognitive process. An analysis of the fictional works is presented as case studies of each chosen work as a whole. The analysis is based on the method of close reading, which draws on both classical and postclassical narratology, and the analysis and interpretation are expanded within the genre tradition of the grotesque. The grotesque is also analysed in terms of its relationship to the neighbouring categories and genre traditions, such as the tragic, the sublime, the horror story and the coming-of-age story. This dissertation shows how the grotesque is constructed repeatedly on deviations from the norm as well as on incongruence, also in the works analysed, and how it stratifies in these novels on and between different levels, such as the story, text, narration, composition and the world of the novels. In all the works analysed, the grotesque reduces and subverts. Again and again it reveals different sides of humanity stripped of idealisation and glorification. The dissertation reveals that Finnish literature is not a solitary island, even regarding the grotesque, for it continues and offers variations of the common tradition of grotesque literature, and likewise draws on grotesque visual arts. This dissertation is the first monograph in Finnish literature research focusing on the subjective grotesque.

Päivä päivältä enemmän ja enemmän : Suomen toistokonstruktioita

Day by day more and more. Repetitive constructions in Finnish The study describes syntactic repetition in Finnish. Under investigation are short repetitive constructions in which the construction is connected by a morpheme, for example, päivä päivältä day by day , uudelleen ja uudelleen again and again . The study is a qualitative corpus-based study. It has three study questions. First, the study analyses the grammatical structure of repetitive constructions. Secondly, repetition is an iconic phenomenon, and the study investigates the motivation for repetition. Why and where is repetition used? Thirdly, the study will tentatively explain the syntactic productivity of the constructions. Syntactic repetition has semantic and pragmatic functions of which three are the most interesting. Firstly, it changes the aspectual interpretation of utterances. Durative situations become continuative, and semelfactive iterative. Secondly, repetition is also used to intensify expressions. Thirdly, repetition can be used to express superlative meanings. Repetition has many pragmatic functions. For example, it carries affective meanings in conversation. Repetition can also be used as an expressive tool in narrative contexts.

Genus i östra Nyland : från dialektutjämning till dialektmarkör

Gender in eastern Nyland – from dialect levelling to identity marking The study of dialect leveling in eastern Nyland focuses on variation and change in the Swedish dialects of Nyland (Fi. Uusimaa) on the south coast of Finland. During the last century the grammatical gender system of the dialects in the area has been reduced from a three-gender system to a two-gender system (cf. Corbett 1991). The present study is based on five linguistic variables in the gender system: the anaphoric pronouns (han, hon, den) when used for inanimates; the neuter pronouns he(t) and de(t) – when used anaphorically or as expletives; and three different types of morphological postposed definite articles. For all these variables, both dialect variants and standard variants are used in the dialects. Within the study of processes of variation and change, the work focuses on the mechanisms of leveling, simplification and reallocation; cf. Trudgill (1986) and Hinskens, Auer Kerswill (2005). With regard to the reductions of the gender system, the possibility that some of these variables might have turned into becoming dialect markers (Labov 1972) in the modern varieties of eastern Nyland is given special attention. The primary data consist of tape recordings with 25 informants done in the 1960s and 1970s. The informants were born in 1881–1913. In addition, recent changes were investigated in detail in tape recordings from 2005–2008 with 15 informants, who were born in the period 1927–1947 or 1976–1988. The study combines quantitative and qualitative methods in the systematic analysis of the data. Theoretically and methodologically the study relies on methods and results from variation studies and socio-dialectology, as well as on methods and results from traditional dialectology; cf. Ahlbäck (1946) and the dictionary of Swedish dialects, Ordbok över Finlands svenska folkmål, (1976–). The results show that there are different strategies among the informants in their use of the features studied. In the modern varieties of the dialects, most of the informants use only two genders, uter and neuter. Of the variables, the masculine pronoun for inanimates, the traditional neuter pronoun he(t) and some variants of the traditional definite articles have received a new function as dialect markers in my data. These changes first affect the gender distinctions, and the function of marking gender is lost; gradually the features then get new functions as dialect markers through processes of dialect leveling and reallocation. These processes are connected to changes taking place in the communities in eastern Nyland because of urbanization. When the dialect speakers experience that the traditional values of both the dialects and the culture are threatened, they begin to mark their dialectal identity by using dialect markers in their speech.

Toimijaroolit ja roolien välinen dynamiikka Vihreän liiton periaateohjelmassa 2006

Pro gradu -tutkielmassani tarkastelen toimijarooleja poliittisen puolueen periaateohjelmassa. Aineistonani on Vihreän liiton vuonna 2006 voimaan tullut periaateohjelma. Periaateohjelma on puolueen yhteisen keskustelun tuloksena syntyvä, kantaaottava ja voimakkaan ideologinen teksti, johon valikoidaan mukaan puolueen tärkeäksi katsomat asiat. Ohjelma on tekstinä preskriptiivinen ja sisältää runsaasti toimintavaatimuksia ja -ohjeita, mikä korostaa toimijuuden keskeisyyttä tutkimuskohteena juuri tässä tekstilajissa. Tekstilajikysymykset ja periaateohjelman kirjoituksen konventiot vaikuttavat myös aineistossani leimalliseen aktiivisesti toimivan subjektin häivyttämisen. Pyrin erittelemään ja analysoimaan Vihreän liiton ohjelmaa tapausesimerkkinä siitä, miten toimijaroolien kautta rakennetaan ohjelmatekstin maailmaa ja toimijoiden suhteita siinä. Välineenä analyysissani käytän A.J. Greimasin kehittelemää aktanttimallia (katso Greimas 1979). Semanttinen malli jäsentää tekstin maailman toimijoita rooleihin niiden suorittamien funktioiden perusteella. Keskeisimmät tarkasteltavat roolit ovat aktiivisen toimijan kategoria, statiivisen vaikuttajan kategoria ja toiminnan kohteiden kategoriat. Aineistonani olevan tekstin tunnusomaisen polarisaation tähden jaan kunkin näistä kategorioista edelleen puolueen kannan mukaiseen eli hyväksi esitettyyn ja kannan vastaiseen eli pahaksi esitettyyn. Analyysin tuloksena muodostuu käsitys periaateohjelman prototyyppisille toimijarooleille annetuista ominaisuuksista. Tärkeimpiä erottelevia ominaisuuksia ovat statiivisuus/dynaamisuus, agentiivisuus/sen puute sekä abstraktisuus/konkreettisuus. Statiivisuuden ja abstraktiuden totean koko tekstille leimallisiksi piirteiksi, erityisesti periaateohjelman pahalle. Tyypillinen paha on epäinhimillinen voima kuten ilmastonmuutos tai globalisaatio. Puolueen kannan puolella olevissa rooleissa ominaisuuksien hajonta on suurempaa. Puolueviitteiset toimijat sekä puoluetulkintainen me-pronomini ovat lähinnä kielen prototyyppistä agentiivista toimijaa. Ne ovat subjektiasemissa kommunikaatiotoiminnalle ja evidentiaalisuuden lähteenä asenteita ilmaistessa. Kommunikaatio itsessään hahmottuu keskeisenä toimintana ohjelmassa. Ihmisviitteisyys on lähinnä uhrin tai hyötyjän roolien piirre. Erityisen mielenkiintoinen seikka on kansalainen-sanaan ja sen lähimerkityksisiin vastineisiin kohdistuva ristiriita ohjelman metatekstin kansan aktiivista toimintaa ihannoivassa kielenkäytössä ja samanaikaisessa kansalaisten kielentämisessä tekstissä toiminnan kohteiksi. Ihmiset ovat periaateohjelmassa uhreja tai hyötyjiä, kun taas toimintavelvoitteet kohdennetaan tyypillisesti valtioille ja yhteiskunnan rakenteille. Poimin myös tarkasteltavaksi sellaisia kielen keinoja ja ilmiöitä kuin modaalisuus, kausaatiot, vaihtoehtoisten maailmojen käyttö ja nominalisaatio, sikäli kuin ne valottavat tarkasteltavana olevia toimijarooleja. Modaalisuus ja kausaatiot ovat tekstin merkityssuhteiden ilmiöitä. Kausaatio on ohjelmassa merkittävän vähäkäyttöinen, kun taas runsaslukuiset nesessiivirakenteet edustuvat ilman niille odotuksenmukaisia argumentteja. Modaalisuuden lähde ja kohde jätetään usein kielentämättä. Molemmat edellä mainitut seikat korostavat nykyhetkeä ja tulevaa toimintaa tekstin keskiössä. Toiminnan suorittajaa häivytetään tekstistä eri keinoin. Näin on erityisesti, kun puhutaan sävyltään negatiivisesta toiminnasta tai dynaamisesta toiminnasta. Dynaamista toimintaa kuvaavat verbit sijoittuvat tyypillisesti infinitiivisiin lausekkeihin, jotka on upotettu argumenttirakenteeseen tai sijoitettu ehtolauseella tai tulevaisuudesta puhuttaessa mahdollisiin maailmoihin. Näin toiminta ei reaalistu rakenteessa tässä ja nyt, vaan potentiaalisena toimintana tulevaisuudessa. Samalla syntyy myös potentiaalisen sankarin rooli, joka tässä ja nyt olevasta sankarista poiketen on ohjelmassa yleinen. Tätä roolia tarjotaan niin puolueen potentiaalisille tukijoille kuin pahoille voimillekin, kunhan ne määritellään uudelleen puolueen aatteille alisteisena sijoittamalla niiden yhteyteen puolueen diskurssin kiinteästi liittyviä attribuutteja kuten vihreä tai ekologinen.

Exciting Moments - Reval Hotels ja mainonnan merkitykset

Pro gradu työni käsittelee virolaisia mainoksia ja niiden kohderyhmiä. Tutkimusaihe on erityisen mielenkiintoinen, sillä virolaisesta mainonnasta on tehty kansainvälisellä tasolla varsin vähän tutkimuksia. Halusin pro gradu -työssäni selvittää, mitä analysoimillani mainoksilla halutaan viestiä, kenelle ne suunnataan sekä millaisin kielellisin ja kuvallisin keinoin niitä tuotetaan. Käytin tutkimuksen materiaalina kuutta Reval Hotels ketjun mainosta, jotka ovat ilmestyneet viron- ja/tai englanninkielisinä viimeisen kahden vuoden aikana lehdissä, esitteissä tai hotellissa pöytä- tai seinämainoksina. Tutkimukseni teoreettinen viitekehys perustui kolmeen erilaiseen näkökulmaan: mainostekstien tutkimukseen, semiotiikkaan sekä Pierre Bourdieun teoriaan symbolisesta pääomasta ja sosiaalisten luokkien eroista. Sosiologisen näkökulman käyttö oli perusteltua erityisesti sen uutuusarvon vuoksi, sillä Bourdieun teoriaa ei ole aikaisemmin hyödynnetty virolaisten mainosten tutkimuksessa. Mainosten kuvien ja tekstien analyysi osoitti, että mainokset olivat rakenteellisesti oikeaoppisesti laadittuja. Mainoksista löytyi lukuisia symbolisen pääoman elementtejä, kuten englannin kieli, raha, aika, tehokkuus ja eurooppalaisuus. Mainokset olivat samalla varsin konservatiivisia ja yllätyksettömiä. Materiaalin joukosta erottui kuitenkin yksi mainos, jolla rikottiin perinteisen mainostamisen kaavaa ja josta avautui paljon erilaisia merkityksiä. Johtopäätöksenä voitiin muun muassa todeta, että Reval Hotels voi markkinointistrategiaansa kehittämällä hankkia itselleen uusia tuottavia kohderyhmiä. Pro gradu työtäni voi myöhemmin laajentaa esimerkiksi vertailevaksi jatkotutkimukseksi, jossa tarkastellaan useampien Virossa toimivien hotellien mainontaa.

Monikielisyys helsinkiläistyttöjen vuorovaikutuksen resurssina

Tutkimus tarkastelee monikielisyyttä teini-ikäisten helsinkiläistyttöjen vuorovaikutuksessa. Työ kuuluu vuorovaikutuksellisen sosiolingvistiikan alaan ja keskittyy kielen leksikaaliseen tasoon. Tutkimuksen tavoitteena on selvittää, millaisia monikielisiä resursseja monietnisessä nuorten tyttöjen ystäväpiirissä hyödynnetään ja millaisia funktioita niillä ryhmänsisäisessä vuorovaikutuksessa on. Tutkielman aineisto on kerätty etnografista tutkimusotetta ja osallistuvaa havainnointia hyödyntäen eräällä itähelsinkiläisellä nuorisotalolla ja koululla alkuvuodesta 2009. Aineisto koostuu vapaamuotoisissa tilanteissa tehdyistä nauhoituksista, haastatteluista ja kenttämuistiinpanoista. Tutkimuksen kohteena on kuuden yhdeksäsluokkalaisen tytön kiinteä ystäväpiiri, jonka jäsenistä neljällä on maahanmuuttajatausta, kaksi on etniseltä taustaltaan suomalaisia. Työn aluksi esittelen tutkimuksen kannalta keskeisiä tieteellisiä viitekehyksiä ja termejä. Työ asettuu sosiolingvistiikan ja keskustelunanalyysin risteyskohtaan sekä kaksi- ja monikielisyystutkimuksen läheisyyteen. Lyhyesti käsittelen myös Helsingin puhekielen tutkimusta sekä tyylin ja identiteetin kysymyksiä. Tutkimuksessa tarkastelen aineistossa esiintyvää monenlaista monikielisyyttä ryhmänsisäisessä vuorovaikutuksessa. Näistä keskeisimpinä käsittelen maahanmuuttajien äidinkielisiä sanoja ja ilmauksia, afroamerikkalaiseen nuorisokulttuuriin ja erityisesti hip hopiin viittaavaa englannin kielen käyttöä sekä muslimityttöjen jakamana uskonnon kielenä toimivaa arabian kieltä. Kysyn myös, tulisiko tutkittavia nimittää natiivi- vai toisen kielen puhujiksi, ja miksi. Valotan väitteitäni esimerkeillä tutkittavien erilaisista suomen kielen käyttötilanteista ja rekistereistä. Työ perehtyy myös siihen, miksi monikielisiä resursseja ylipäänsä käytetään. Keskeinen monikielisiä valintoja selittävä syy on sosiaalinen orientaatio. Erityisesti nuorisokulttuurit kuten hip hop tuntuvat vaikuttavan nuorten tekemiin kielellisiin valintoihin. Ne rakentavat ja tuovat ilmi puhujan identiteettiä samaan tapaan kuin se, kuinka pukeudutaan, millaista musiikkia kuunnellaan ja kuinka aikaa vietetään. Monikieliset ainekset toimivat myös tutkitun ryhmän sisäistä kiinteyttä rakentavana keinona: ystävän äidinkielisiä ilmauksia käytetään ryhmässä taajaan. Vieraalla kielellä kiroilu toimii paitsi me-koodina keskustelussa myös tarjoaa mahdollisuuden kiltin tytön roolin rajojen koetteluun. Tyypillisesti monikielisiä resursseja hyödynnetään aineistossa silloin, kun tutkittavat viettävät aikaansa isolla porukalla musiikkia kuunnellen, vitsaillen ja tanssien. Usein näissä tilanteissa on läsnä muitakin kuin ryhmään kuuluvia nuoria; erityisesti tyttöjen ja poikien välinen vuorovaikutus kutsuu puheeseen monikielisiä aineksia. Tällaisissa tilanteissa huumorilla on taipumus ketjuuntua liioittelujaksoiksi, joissa hyödynnetään ahkeraan myös muiden kuin suomen kielen varantoja. Tutkimus osoittaa, että kielen vaihtaminen yhden tai useamman vuoron mittaiseksi ajaksi liittyy usein keskustelun osallistumiskehikon rakentamiseen ja muokkaamiseen. Selkeimpänä esimerkkinä tästä on koodinvaihto kahden kielen välillä silloin, kun vain puhuja ja puhuteltavat puhuvat molempia kieliä. Tutkitut nuoret suhtautuvat uusien kielten oppimiseen ja niiden puhumiseen mutkattomasti ja hyväksyvästi. Jo muutaman sanan kokoisella kielitaidolla voidaan rakentaa yhteistä maaperää ja ilmaista solidaarisuutta muita kohtaan. Tutkimassani monietnisessä ja -kielisessä ystäväporukassa vallitseekin selkeä sosiaalinen orientaatio monikielisyyteen.